Top YouTube Searches—Most Searched on YouTube—Semrush

Carlos Silva

Dec 23, 20222 min read
Top YouTube Searches

This article includes several lists with YouTube search data, including:

  • Top YouTube searches in 2022 
  • Top YouTube searches of all time 
  • Most subscribed YouTube channels in 2022

Plus, information about how to get more insights into your YouTube SEO. 

Let’s dive in. 

Top YouTube Searches in 2022

These are the top 20 searches on YouTube in the United States and worldwide.

youtube searches in 2022

In the US, music takes the win—40% of the top 20 YouTube trending searches are related to music. 

American rapper GloRilla makes the top of the list, followed by Yeat and PGF Nuk

And interestingly, children’s TV comes in at a close second, taking 20% of what is most searched on YouTube in the US. 

MSA (previously My Story Animated) takes first place. Closely followed by Ms. Rachel and Disney’s Encanto

Youtube video thumbnail

It’s an entirely different story for the worldwide stats. 

TV is the obvious leader, with 35% of the top global YouTube searches. 

As a country, Turkey wins with TV show Duy Beni

Closely followed by India with four TV shows in the top YouTube searches worldwide — Naagin 6, Pushpa, Bhagya Lakshmi, and Madam Sir

Youtube video thumbnail

Top YouTube Searches of All Time 

What is the most searched thing on YouTube?

These are the top 20 searches of all time on YouTube in the United States and worldwide.

top youtube searches of all time

Games and entertainment take center stage with all-time top searches on YouTube. 

Fortnite and Minecraft make it to the top of the list, both in the US and worldwide. 

TikTok comes in at a close second. And that’s no surprise. The platform has grown steadily to over 90 million users and shows no signs of slowing down. 

As for the rest of the list, music still takes center stage. Both in the US and worldwide. 

Most Subscribed YouTube Channels in 2022

These are the top 10 most subscribed YouTube channels: 

most subscribed youtube channels in 2022

Out of the top 10 most subscribed channels, the dominant categories are:

  • Music
  • Children’s
  • Sports
  • Entertainment

Makes sense based on the top searches. It’s clear users head to YouTube for mostly one thing: entertainment. 

Get More Insights Into YouTube SEO

Now that you know what the top YouTube searches are, you can take things a step further. 

If you want to find the most searched things on YouTube, you can use Google Trends. First, set the filter to “YouTube Search.”

google trends youtube search

And then you can filter by country, time frame, and category. 

google trends filters

Here are other tools you can use:

  • Semrush’s Keyword Magic Tool can filter for keywords that trigger a video snippet in the SERPs
  • YouTube’s Trending page to see what’s trending today 

And if you’d like to dive deeper, check out our YouTube keyword research guide. 

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Writer and SEO strategist. Love sentence fragments and em dashes. Remote work enthusiast.
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