Top YouTube Searches

Carlos Silva

Dec 23, 20222 min read
Top YouTube Searches


This article includes several lists with YouTube search data, including:

  • Top YouTube searches in 2022 
  • Top YouTube searches of all time 
  • Most subscribed YouTube channels in 2022

Plus, information about how to get more insights into your YouTube SEO

Let’s dive in. 

Top YouTube Searches in 2022

The most searched thing on YouTube in 2022 was “ukraine,” followed by “pink venom” and “duy beni.” In the United States, the top YouTube searches were “tiktok mashup 2022,” “glorilla,” and “msa.”

youtube searches in 2022

In the US, music takes the win—40% of the top 20 YouTube trending searches are related to music. 

American rapper GloRilla makes the top of the list, followed by Yeat and PGF Nuk

And interestingly, children’s TV comes in at a close second, taking 20% of what is most searched on YouTube in the US. 

MSA (previously My Story Animated) takes first place. Closely followed by Ms. Rachel and Disney’s Encanto

Youtube video thumbnail

It’s an entirely different story for the worldwide stats. 

TV is the obvious leader, with 35% of the top global YouTube searches. 

As a country, Turkey wins with TV show Duy Beni

Closely followed by India with four TV shows in the top YouTube searches worldwide —Naagin 6PushpaBhagya Lakshmi, and Madam Sir

Youtube video thumbnail

Top YouTube Searches of All Time 

What is the most searched thing on YouTube?

These are the top 20 searches of all time on YouTube in the United States and worldwide.

top youtube searches of all time

Games and entertainment take center stage with all-time top searches on YouTube. 

Fortnite and Minecraft make it to the top of the list, both in the US and worldwide. 

TikTok comes in at a close second. And that’s no surprise. The platform has grown steadily to over 90 million users and shows no signs of slowing down. 

As for the rest of the list, music still takes center stage. Both in the US and worldwide. 

Most Subscribed YouTube Channels in 2022

These are the top 10 most subscribed YouTube channels:

most subscribed youtube channels in 2022

Out of the top 10 most subscribed channels, the dominant categories are:

  • Music
  • Children’s
  • Sports
  • Entertainment

Makes sense based on the top searches. It’s clear users head to YouTube for mostly one thing: entertainment. 

Get More Insights Into YouTube SEO

Now that you know what the top YouTube searches are, you’re ready to boost the number of YouTube views you get. 

By staying on top of user trends. And focusing on trending topics for more effective advertising. 

To start, open Keyword Analytics for YouTube.

And click on the “Get started” button in the “Keyword Research” column.

“Keyword Research” option selected in Keyword Analytics for YouTube

You’ll immediately see a dashboard with the most popular keywords on YouTube.

"Top keywords" dashboard in Keyword Analytics for YouTube

Click on any keyword and you’ll see its competitive rate, monthly search volume, related keywords, and most popular videos. 

Data for selected "taylor swift" keyword opened on the right side of the list

To change the location, click on the “Location” drop-down and select the country you want insights for. 

“Location” drop-down menu opened in the top right corner

You can also get information about any other keyword. Just enter it into the search bar at the top. And click “Search.”

Like this:

"skincare" entered into the search bar

The “Fast growing keywords” tab shows the keywords that are rapidly getting popular over the selected time period. 

And the most popular videos related to each one. 

"Top popular video" section highlighted under "Fast growing keywords" tab

The “Most viewed videos” tab shows the most popular videos for the location you selected. And the keywords those videos rank for. 

“Most viewed videos” tab

The tool costs just $10 per month. But you can try it for free! 

Further reading:

Author Photo
Carlos Silva is a content marketer with over 8 years of experience in writing, content strategy, and SEO. At Semrush, he’s involved in research, editing, and writing for the English blog. He also owns Semrush’s Educational Newsletter (4M+ subscribers).
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