Top YouTube Searches

Shelley Walsh

May 13, 20215 min read
Top YouTube Searches

Do you think of YouTube as just a video platform? It’s actually the second most popular search engine after Google and makes it a valuable channel to marketers that can’t be ignored.

If you want to use video in your marketing, it’s essential to keep an eye on the most popular YouTube videos, searches, and topics. This can help feed your video content strategy by understanding popular trends on the video platform, from reviews to how-tos and more.

Although there isn’t any officially released data, a few YouTube keyword tools can help you to understand what are the most popular YouTube videos. Another option is to find Youtube trending topics data in Google Trends. 

For reference, we compiled a few lists of top trending topics that can give an indication of what is the most searched thing on YouTube in 2021.

What Is the Most Searched Thing on YouTube in 2021?

 YouTube Trending, US YouTube Trending, Global
1drivers license olivia rodrigo1godzilla vs kong
2no more parties2botella tras botella
3calling my phone lil tjay3astronaut in the ocean
4techy4peaches justin bieber
5big purr5survivor
6cardi b up6lil nas x
7heartbreak anniversary7apna time bhi aayega today full episode
8friday night funkin music8dhar mann
9mortal kombat movie 20219ام سيف
10godzilla vs kong10fiki naki
11coi leray11piuzinho
12throat baby remix12perputhen
13streets doja cat13taarak mehta ka ulta chashma
14back in blood14pamela reif
15king kong vs godzilla1552 gaj ka daman
16can you feel my heart16psg
17est gee17n/a
18dhar mann18n/a
19jenni rivera19n/a

What Is the Most Searched Thing on YouTube All Time?

Every day, YouTube’s two billion active monthly users watch over a billion hours of video, so new topics can quickly get massive amounts of searches.

As YouTube doesn’t give direct access to keyword data, you can find what topics are being searched the most by visiting Google Trends and choosing “YouTube Search” in the top menu. 

The following is a list of the top 25 most searched things on YouTube of all time:

 YouTube Trending, US YouTube Trending, Global
3asmr3tik tok
4nba youngboy4pubg
5cardi b5asmr
7tik tok7tiktok
8ariana grande8free fire
9post malone9blackpink
10gacha life10baby shark
11bts11motu patlu
12bruno mars12despacito
13logan paul13pewdiepie
14jake paul14bad bunny
15peppa pig15bruno mars
16kodak black16billie eilish
18ed sheeran18cocomelon
19juice wrld19bhojpuri song
20kendrick lamar20aaj tak live
21kevin gates21peppa pig
22fgteev22peliculas completas en español
24billie eilish24justin bieber
25baby shark25galinha pintadinha
 YouTube Trending, US YouTube Trending, Global
2021drivers license olivia rodrigo2021godzilla vs kong
2020tik tok mashup2020techno gamerz
2019old town road2019old town road
2018juice wrld2018songs 2018
2016juju on that beat2016work rihanna
2015hotline bling2015hotline bling
2014fancy iggy azalea2014enrique iglesias bailando
2013harlem shake2013harlem shake
2012gangnam style2012gangnam style
2011party rock anthem2011party rock anthem
2010love the way you lie2010love the way you lie
2009party in the usa2009boom boom pow

The most popular YouTube videos and creators on YouTube aren’t static. In fact, YouTube’s trending page updates roughly every 15 minutes to keep up with the massive amount of traffic the site gets. 

If you want to know what is the most searched thing on YouTube today then head to the trending page and scroll through.


Most Subscribed YouTube Channels

Apart from looking at top trending videos on YouTube, it’s also useful to keep up with trending channels and what content they produce that is resonating with users.

In May 2021, the most subscribed YouTube channel is T-Series, India’s music and movie studio. The top channel has 50 million subscribers more than YouTube Movies, the second most subscribed channel.

Out of the top ten most subscribed channels, the dominant topics are:

  • Music
  • Childrens
  • Sports
  • Entertainment

Most Subscribed YouTube Channels in 2021:

 YouTube ChannelSubscribers
2YouTube Movies135m
3YouTube Music115m
5Cocomelon - Nursery Rhymes110m
6SET India103m
7YouTube Gaming88.9m
8Kids Diana Show78.1m
10YouTube Sports75m

Like Google, the video search engine has its own algorithm that decides what results to display on top YouTube searches. The algorithm changes over time, but the criteria that videos are judged include:

  • The number of views
  • Number of comments
  • Usefulness to a viewer
  • Bounce rate

Trending content can be music videos from famous artists or viral videos that become popular. However, YouTube tries to keep misleading videos off its trending page.

An example of a video with a misleading title might be a video called “Best Value Computers Available Today,” in which the creator talks about a funny experience at an electronics store instead of comparing computer hardware.

It’s easy to find the most searched videos on YouTube. You can go to the trending page on YouTube or check the Google Trends YouTube page. The Google Trends YouTube page provides a list of the current most popular topics and search queries that people have typed into YouTube. You can also see search terms that were trending over a certain period since 2008 (see above for table of Top YouTube Trending Topics from 2008 to 2021).

Get More Insights Into Your YouTube SEO

Video content can be a powerful marketing tool. The key to getting the most out of YouTube for your brand is to have an understanding of what content is working for your audience.

By tracking YouTube trends in your niche, this will help to inform your content strategy and content planning.

Apart from knowing what is trending on YouTube, keyword research will also uncover ideas for topics. The Semrush Keyword Tool can filter out keywords that have a video snippet in the SERP. This will uplift keywords that have a strong intent inclined towards video content.

The YouTube rank tracker app can also help to match YouTube rankings with keywords and track your YouTube rankings to instantly spot wins and losses.

Data taken from YouTube and Google Trends, May 2021.

What Is the Most Searched Thing on YouTube in 2021?
Top YouTube Trending Topics from 2008 to 2021
Author Photo
Shelley is a content marketing consultant and contributor to the industry for over 10 years. Shelley has been published on many industry sites and spoken at online and offline events over the years.