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Kathleen Burns

Move Over, Meetup! Level Up Your Networking with Pokémon GO [Infographic]

Kathleen Burns
Move Over, Meetup! Level Up Your Networking with Pokémon GO [Infographic]

Move over Meetup! Pokémon GO is the rising star of casual networking for professionals. 

One of the most interesting takeaways from the popularity of Pokémon GO is that it breaks down barriers between people and encourages them to interact while they play the game. People from all walks of life are playing this game, and it has evolved into an experience more than just catching them all.

Networking as Trainers

This same principle of encouraging casual conversation with similar interests applies to networking events and conventions. Instead of industry talk about the latest digital marketing and SEO tactics, we’re all uniting under one goal as Pokémon Trainers first, and then through real conversation, we naturally shift to chatting about ourselves and our other interests.

I’ve seen this in person as large groups randomly cluster around PokéStops with lures to catch the digital monsters. Professionals from all walks of life and industries are going out to new locations on their phones, checking out the Pokémon pickings, and striking up a conversation with others in the area. It all starts when someone begins a conversation about the game like the teams or what they caught. Then the conversation shifts to “What do you do?” and suddenly, it’s like networking at a Meetup. 

Just last night I ran into a friend I hadn't seen in over five years and we reconnected. We compared Pokédex, bonded over picking the best team (Team Valor all the way!), and chatted about what we've been up to and where we are in our careers. The next thing I know, we've involved a few more people into our conversation and I ended up meeting an off-duty police officer, an event planner, and digital marketing consultant. We exchanged business cards for a later follow-up over drinks.

The result of this casual atmosphere Pokémon GO generates is it transforms idle game talk into more meaningful discussions in a natural way – and it’s entirely free! No membership fee required.

Know Your GO

With only a few weeks into release, we can see Pokémon GO has become a hot topic and marketing tool. Local shops, libraries, and bars have become your biggest places to network without spending a dime (besides drinks!).

As the game continues to rise in popularity and people continue to randomly meet up, many local businesses are using the game as part of their marketing strategy to reach back out to their local areas. Some businesses have highlighted the top Pokémon you can find in their location, naming drinks after them, or providing discounts to specific teams or rewarding those trainers who set up lures on the stops nearby.

This marketing process will be improved as sponsored locations are launched. It’s only a matter of time before your local bar with a PokéStop becomes a prime location for your next networking opportunity.

The infographic below was put together by Qi, our SEMrush data scientist, and Frank Gambino including the most interesting and insightful information about Pokémon GO that we've found.

Use this data to expand your networking opportunities, capitalize on it in your marketing, and enjoy catching them all. 

Comment below and let me know – who is the most interesting Pokémon Trainer you’ve met?

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Kathleen Burns is the Community Manager of SEMrush.

Comments

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Noname
Great Post!
Francesco Gambino
Great Post! Thanks for the shoutout!
Kathleen Burns
Francesco Gambino
You're welcome! :)
Ban Besharam
Gotta Catch Them all !!!
Kathleen Burns
Ban Besharam
My life! I feel very sad that my Pokédex is only rocking 70 found right now. I need to get out more! Haha. :) Did you hear about the person in Brooklyn who caught all of the ones available in the USA? He's now traveling on a sponsored flight to the other countries for the remaining 3 he needs!
Noname
Kathleen Burns
I heard that someone caught all of those available in the USA but didn't know he had a sponsored flight to catch the others! Great marketing from Pokemon Go :)
Kathleen Burns
I remember it being a airline or a hotel chain that's doing the sponsored flight. But it is great marketing!
Noname
Awesome post! I completely agree, the best way to meet people is over a shared interest. I find that games are particularly good for this as everyone is in a relaxed frame of mind and, if you struggle to have something work related to talk about, you will have plenty of other things to talk about.

I love the infographic too!
Kathleen Burns
I've gone to a fair share of networking events and it feels a little forced to network there. But you're right - a shared interest in a topic is the best way to help everyone relax a little and games can have people chatting for hours. And I know the intention of this game was just for mild amusement, but I've seen large crowds randomly gathering to play. Who wouldn't use that to their advantage?

Thanks! Frank did an amazing job with the infographic. I thought it was super cute. :)
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