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Olia Kudanova

Must Love Email: Why bother with an email marketing strategy?

Olia Kudanova
Must Love Email: Why bother with an email marketing strategy?

Those of you who do email marketing for a living are in a merciless competition for your clients’ recognition (and business) because your email is not the only one that lands in their inbox. And you must have been swamped with myriad stats and rummaged through tons of metrics.

But it is worth it: an email can be a robust source of income. So I decided it's time to gather all the solid numbers and facts in one place to give you a picture of how email marketing industry is thriving and reasons why it should be taken very seriously.

Email marketing and analytics

You can learn more about SEMrush Email Analytics tool here.

PR Manager, SEMrush

Comments

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Adam
Great article with nice insights. It's great to see that mobile has such an advantage. It's a great opportunity for the marketers. When I started my campaigns in GetResponse I've noticed quite early that the campaigns had to be mobile friendly. It's always a challenge when a new trend comes into play.
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