SEMrush has improved upon its already voluminous keyword research database by expanding it to include data for both Japan and India. Both countries' keyword databases include up to six million keywords pulled from over 230,000 domains.
"India and Japan were numbers one and two of the most-requested databases by our users." stated Product Owner, Pavel Mateev.
Here are some stats about these new markets:
- Population 1.2 billion
- Google’s search market share 95 percent
- Internet penetration 15.8%
- Online sales - $16.3 million
- Population 127 million
- Google’s search market share 40 percent
- Internet penetration 86 percent
- Online sales $127 million
SEMrush Director of Digital Marketing Michael Stricker offered this statement on the company's new data offerings: "Japan represents the fourth-largest online population of any country in the world, and it has a mobile penetration of over 90 percent. We need to get Google search data in front of their marketers."
Stricker then added, "With India's online population expected to grow to more than 550 million people by 2018, and a predicted 36 percent increase in smartphone use over the next five years, the creation of both these databases will allow SEMrush to meet the marketing needs of one of the world's fastest growing digital marketplaces."
These new databases are now available to SEMrush users at no additional charge and have been folded into the company's already competitively priced subscription plans.