When it comes to keyword search volume, you cannot rely on assumptions and projections. However, if Google tells you that a keyword is going to fall and fall badly, you should sit up and take notice. Google is the leading authority as far as keyword trends is concerned and ignoring what it has to say could be to your detriment. For this purpose, Google Trends is the best tool you can use. Using the tool, you can see and analyze the Google search trends for the past several years, thereby giving you solid and reliable information related to search volume.
Any marketer, whether running an SEO or PPC campaign, would love to know the search volume for the keywords being used in advance. Based on this information, the marketer can add or remove any of the keywords to improve the chances of getting results. Obviously, a search term or keyword that has a low search volume all through the year is a bad choice for any campaign. Try as you may, you cannot turn its popularity around. It will only end up costing money and not provide the kind of return on investment (ROI) you expect from the keywords you use.
The benefit of using Google Trends here is that you can take into account the seasonal traction experienced by some keywords. The Google keyword trends clearly show that there are some keywords that don’t attract as many searches during some months of the year. However, they have a strong search volume for the rest of the year. Using Google Trends, you can make sure you don’t miss out on any keywords that are showing a low search volume just because of the seasonal variation. For instance, if you are using certain keywords in the winter, you might suddenly see their search frequency drop during spring. Strategizing becomes easier when you can predict this is going to happen.
How Google Trends Works?
Google Trends is a feature you can use for several purposes. For now, we are going to focus exclusively on determining the keyword search volume through it. Whenever you enter any search query or term into Google Trends, it will show you important information related to it. Among the data you can view on your screen is
- The interest in the keyword over a period of time based on its search volume
- How the keyword has been performing in a certain region or location
- Terms that are related to the keyword you are searching for along with their search volume
Based on this information, you can make accurate assumptions about the future keyword search volume. A great feature of Google Trends is that it takes into account all kinds of searches performed for the particular keyword, including product search and news search. Therefore, you have an accurate number of searches on which to base your analysis of the keyword’s performance for predicting how it will fare in the future. To make things easier for you, there are a number of filters you can use to streamline the information you get through Google Trends.
As mentioned above, the number of searches you see includes all the different kinds of searches performed for the keyword. However, sometimes you need more relevant information and for that you have to filter it down by search type. So, you can use this filter to remove ‘news search’ from the figure being shown to you. On the other hand, you can choose to see the results for only news searches. It all depends on your needs and preferences.
There are a number of filters that can be applied when it comes to location. With the extensive Google outreach over the world, you can filter the results down to a particular area within a city. Or, you can also choose to see the data for an entire country. It depends more on how widespread your target audience is. If you are looking to target a local audience, you can filter the results down to a particular city. On the contrary, if you want to reach a global audience, you can see the results for a keyword from the whole world.
Date is perhaps the most important of all filters you can use for analyzing the information on search volume you get through Google Trends. The thing is that the wider the range for which you see the search volume for a keyword, the easier it becomes for you to project what will happen in the future. For instance, you can choose to view the search term popularity over a period of 3 years or maybe for only 3 months. Google Trends lets you see the information spanning back 8 years so there are plenty of options to select from. Just put in the start and end date to view the filter information.
Last, but not the least is the category. The category is essentially a more specific segmentation of the search term you are using. There is a chance the keyword you are using may be broad and applies to a number of industries or niches. Through selecting a category, you can narrow the results down to a certain industry or niche. This provides you more comprehensive information related to that particular keyword.
These are some of the filters you can apply to the keyword search volume data you obtain through Google Trends. Without a doubt, this makes the information more focused and easier to use for you. This means you don’t have to put in too much effort to analyze the data as it will already be broken down according to your needs. So, you can predict the search volume for any keyword using Google Trends.
Before that, you need to find the best and most relevant keywords for your campaign. For that, you can use SEMrush. SEMrush is an incredibly useful tool that not only helps you discover the right keywords but also to organize them so that you can use them without hassle.