Pro Tips is an online video series in which SEMrush answers commonly asked questions by our customers. We release these videos periodically to make it easier to understand all of the reports and features offered by SEMrush.
Users that navigate through SEMrush usually ask the question of how we compile the information we have in our system. This question could arise from not seeing a matching search volume of a keyword you found through Google or from determining the proper keywords to target in your SEO or PPC campaigns. So how do we get the results that we provide you? Here is a video below describing how we get our data:
Monthly Search Volumes
Now that you understand how we get our data, you may want to find out why some numbers are different than what you may see in Google. One example of this would be our search volume numbers. The one thing to keep in mind is that our search volumes are average monthly numbers. Also consider the way you are finding this information within Google.
Want to hear more? Check out this video below on Why Monthly Search Volumes are Different:
Finding Low CPC Keywords
This is more of a strategy explanation than it is on our data itself. You may find yourself in a pickle when doing some of your keyword research. There may come times when you know that there is a particular keyword you want to target within your PPC campaign, but the keyword itself is too authoritative. The difficulty level for the keyword could be too high or the CPC of the keyword could just be too much.
However, SEMrush can easily provide you with this data and give you solutions as to how you can effectively structure your PPC campaign. Want to find out how? Please take a look at this video below:
We are always looking to create more of these videos and provide our customers with more answers to any questions that arise when using SEMrush. If you are interested in seeing more of our Pro Tip videos, please take a look at our YouTube channel: it has a playlist containing all of our Pro Tips videos along with recorded webinars, weekly changelogs as well as tutorial videos.
Did these videos help you understand SEMrush better? Do you have other questions with SEMrush? Would you like to see a video on another area of SEMrush? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at firstname.lastname@example.org. You can also contact us on Twitter by using the #semrushcare hashtag.