Pro Tips: Semrush Ad Spend and Traffic Don't Match My Analytics!

Mike Isaac

Apr 07, 20161 min read
Semrush Ad Spend

Two of the most commonly asked questions our SEMrush support team receives are “why doesn't the advertising cost match my internal analytics” and “why does the traffic estimation number in SEMrush fail to match my internal analytics?” 

So how can we solve this issue and make sure everyone understands it? Well, the Customer Success Content team has revamped a web series we had in the past called Pro Tips. Pro Tips answers commonly asked questions by our users to make sure everyone understands the data we are putting out there. Below are two Pro Tips videos that answer these two questions.

Advertising Cost

Some of you may have seen this yourself. You either go to the Domain Overview or the Advertising Research Positions report and review the Traffic Cost metric. This metric represents if we wanted to rank for all of these keywords SEMrush has found for the given domain, next month we can expect this number would be how much you would need to spend. Now the important thing to note here is that this is an estimation.

Want to understand more about how this differs? Take a look at this video below:

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Traffic Estimation

This question is probably the most asked by our customers. They will look at the Domain Overview, Organic Positions or Advertising Positions and notice the Traffic metric. They will look at this traffic metric and say “thats nowhere close to what I am actually receiving for my website!?” But it is important to understand exactly what this metric represents as well as how we interpret it.

Want to hear more about this? Please take a look at this video below:

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You can expect to see more Pro Tips videos added periodically. We will constantly look to add videos to this section as well as look for more ideas.

You can take a look at all of our Pro Tips videos here on our YouTube channel and please feel free to subscribe to our channel for more great content!

Did this video help you understand the issue better? Is there something that is still unclear? Do have any ideas for Pro Tips videos you would like to see? Please let us know in the comments below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at You can also contact us on Twitter by using the #semrushcare hashtag.

Author Photo
Mike IsaacMike Isaac is the Customer Success Content Manager at Semrush. He has been working at SEMrush for over 3 years and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.
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