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Rank Tracking: Why This Trend is on the Rise (Again!)

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Rank Tracking: Why This Trend is on the Rise (Again!)

Mike Hall
Rank Tracking: Why This Trend is on the Rise (Again!)

Search engine optimization plays a highly essential role when it comes to your website’s rankings. Search engine optimization (SEO) is a game to stay one step ahead of your competitors and it continues to change at lightning speed and always moving.

In the SEO industry, plenty of rules and processes have stayed the same — like mobile optimization is still significant, responsive web design is still crucial in enhancing the ranking and keyword ranking is still as imperative as earlier — but several things have changed too.

There have been in lots of discussions over the past couple of years on the value of website rank tracking. The first quarter of the year is the time when companies will be looking at their marketing efforts over the past year and making plans for the rest of this year.

One of the best ways to achieve competitive dominance and understand trends is to be aware of how search engines are changing and what's the current strategies. By knowing all the strategies, you can adjust your plan before your competitors have a chance to catch up!

One of the most significant ways to gain and keep a competitive advantage within the industry is to carefully watch the subtle changes in SEO and modify your campaigns to match the new realities of the online world.

What is on the horizon for search engine optimization (SEO) practitioners?

2017 is going to bring rank tracking back to the front position.

Tracking of website ranking is as old as the world’s first search engine. It tracks the impact of your on-site and off-site changes via your ranking which is a good business at this point. Google’s algorithm has been improved and also the ability to track the website rankings.

Tracking website ranking may not be new but it is as important as ever. We only need to change with the times and build smarter tools that can cope with Google’s emphasis on semantic research.

  • It’s all about related keywords

It’s all about related keywords - Why should we track website ranking in 2017?

Be sure to research your keywords. You may think you have a good keyword, but a better one may be lurking around the corner. Use Google AdWords Keyword Planner possibly to get an estimate based on your AdWords page. Don’t repeat a single keyword phrase throughout a post or page anymore.

How do your SEO efforts translate into rankings?

Properly optimizing a website is a crucial SEO success factor for 2017. Google wants webmasters to optimize their sites so that they provide an engaging user experience for the user. The user experience (UX) of your website will become an increasingly important organic ranking factor.

Website owners always need to track the impact of changes you make (on-page and off-page) on your rankings. That includes changes of all kinds, from switching to HTTPS and going mobile, to tweaking your titles and descriptions.  After these changes, you will be able see the correlation between your rankings and SEO efforts and discover which changes may have a positive effect and which may have a negative effect.

  • Invest in Speed

Slow websites are not good for users or search engines. Slow speed won’t do any favors for your website rankings. Website speed can be a complex issue to troubleshoot, as it is affected by three separate layers:

  • Backend (databases and server side scripting)
  • Frontend (HTML, client-side scripting)
  • Network (connection speed, DNS)

Invest In Speed - Why should we track website ranking in 2017?

 Search engine optimization companies enhance your strategy and will explain key factors for ranking high in search engine result pages. Here are few of the factors that will affect your SEO ranking:

  • Accelerated Mobile Page (AMP)
  • Domain authority vs page authority
  • Poor coding
  • Poor hosting
  • Micro-formats for your content
  • Low-quality links
  • Incorrect robot.txt
  • Compression
  • Content readability
  • Content keywords
  • High bounce rates
  • Render blocking
  • Content- relevant topics
  • Low text to HTML ratio
  • Browser caching

Search engine optimization consultants are already debating over the strategies and tactics that need to be followed this year. Research your competitors to keep them at bay in the SEO game. Know about the effectual and valuable SEO trends and tactics to survive in the modern marketing industry.

What tools do you use for your SEO strategy? Share below!

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Mike Hall is the Sr. Marketing Manager of Clap Creative, an "outsourced newsroom" that designs and executes content marketing strategy for its clients. He spent a long, long time working in award-winning newsrooms, and has worked in public relations and marketing for almost 7 years. ClapCreative.com
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