You don't need to be a gangsta to know that the reason why Black Hat SEO exists is because it works. Google can't keep up with the pace of automated tools that inject their way into the SERPs and enjoy the rush of traffic before their site gets vaporized by a penalty.
And you should be doing this, too.
What? How about when Matt Cutts sees "what I did," you say? My precious brand and site will crash and burn, the loss of money will cause me to move and be forced to used dial-up internet, and I might even have to go back to creating great content. Again.
No, you don't.
Here are 3 quick tips to get some highly targeted traffic to your site.
Find a niche on Tumblr that is related to your industry.
You can either offer to buy it outright or just pay to "rent" some space on a month-to-month basis. Boom. You just made autopilot income without having to rank any sites or build a fanbase.
Is that black hat since some white hats might consider that "buying a link?" Or just being smart?
You can do the same for any other social network, too. (Instagram, Pinterest, etc.)
The black hats know how to get a manual penalty removed from their sites. How?
Disavow all links pointing to your site. Yes, even the good ones. Start over and make sure all new links are high quality.
Many black hats have provided proof of "escaping" the Google slap and getting their money sites ranked again.
Disallow your entire site from Google crawling your site via your robots.txt file. Needs to be a brand new domain never hosted before.
Go get all the links you want. Obviously, getting high quality ones would be a better use of your time. After you get about 1,000 or so good links, remove the robots.txt file from blocking your site.
Google will view this as an “aged” domain – all because of the links pointing to it already when it first “discovers” the site and places it into the index.
So there are some useful methods that the black hats use. Like all things in life, you need to measure the risk to determine if you think it's worth it.
Oh, and the participation part of this? If you clicked on the "You don't need to be a gangsta" link, you just helped my other black hat SEO article too. Since most people will visit the linked article, then read my first black hat SEO post to see the reference made.
See? A bit sneaky, but what harm was done? You had a thirst for knowledge and it was supplied. Do you feel duped? Or inspired to see the many ways you can use this method to drive more traffic to your own content?
Paul Bliss has been performing SEO and social media services for over 11 years, and shares more of his thoughts at his site, ranksurge.com. His last post for SEMrush was "Why Black Hat SEO is Awesome."