Looking to upgrade your real estate marketing ideas?
Social media is undoubtedly a fantastic tool, but there's so much more you can do to market your business.
Whether you’re a seasoned realtor or a marketer working with real estate clients, crafting a standout marketing strategy is non-negotiable in the competitive real estate industry.
With most people turning to the web during their buying or selling journey, having a mobile-friendly website is a primary method of attracting attention from potential clients.
However, managing multiple platforms to represent your properties adequately can be challenging.
That's where Semrush comes in. As your all-in-one solution for marketing, Semrush empowers you with the tools and insights to make your real estate marketing ideas a reality.
Ready to lay the foundation for success?
Let’s get started!
1. Establish Your Real Estate Brand Identity
Branding yourself (or your client) is the first step to establishing a memorable and trustworthy presence in the real estate market.
Consider getting a website with your name or business name as the domain. This enhances your visibility in search engines and sets a professional tone for first impressions with potential clients.
To solidify your brand identity, complement your website with a strong social media presence. This approach helps you engage directly with your audience, showcase listings, and share valuable content that positions you as a key resource in real estate.
Imagine you’re Jane Doe, a realtor in Central Florida. By securing the domain JaneDoeRealEstate.com, you establish a professional online hub.
Then, you further enhance your brand by actively using social media to highlight listings, share success stories, and post-market insights, thereby making your brand more relatable and accessible to a wider audience.
Make sure to interlink your website with your social media accounts and vice versa, such as by adding a link to your Instagram bio.
Tool Suggestion
Consider using platforms like Wix or WordPress to create your personalized website. These tools offer customizable templates and easy-to-use interfaces, making it simple to design a professional-looking site.
Then, use the Semrush Social Toolkit to manage your social media strategy. This tool does a little bit of everything, helping you schedule posts, track performance, and analyze your campaigns.
This comprehensive suite comes with the following tools:
- Social Poster: Schedule posts across multiple platforms, ensuring consistent and timely updates.
- Social Tracker: Monitor your social media performance and compare it with competitors.
- Social Analytics: Get detailed insights into the performance of your content, helping you see what works and adjust your strategy accordingly.
- Social Content Ideation: Leverage AI to brainstorm ideas and develop compelling content for your real estate business.
- Social Content Insights: Get an overview of important metrics like platform engagement statistics.
- Social Inbox: Manage all social media interactions in one place, ensuring timely responses to comments and messages.
Tip: Look for influencers who align with your brand that you could form a partnership with. To find influencers, the Influencer Analytics app in the Semrush App Center can help.
Further Reading: Brand Identity: What It Is and How to Create a Strong One
2. Amplify Your Search Engine Visibility with Keyword Research & Content Creation
Where do most people start their search for a new home?
They go to Google. And if you want your business to show up when people search, you’ll need to implement basic SEO (search engine optimization) techniques, such as keyword research and content creation.
These two steps are the cornerstones of any search marketing strategy, including those designed for the real estate industry.
By identifying potential clients' queries, you can tailor your content to address their specific needs. This strategy not only drives more traffic to your website but also establishes you as a knowledgeable authority in real estate.
For example, consider targeting first-time homebuyers in your region. These individuals are likely searching for terms such as "first-time homebuyer tips" or "how to buy a house."
But why leave it up to guesswork? By conducting keyword research with a tool like Semrush, you can see exactly what keywords people search most often for.
By conducting thorough keyword research and crafting content around these topics—whether through blog posts, videos, or infographics—you can ensure your site appears in relevant search results. This approach not only attracts visitors but also fosters trust with your audience.
Keep in mind that successful real estate marketing doesn’t need to be complex; often, the simplest strategies are just as effective. By focusing on these fundamentals, you can both attract visitors and build lasting relationships with them.
Suggested Tools
With the main Semrush platform and the Semrush App Center at your fingertips, you have an array of tools available to streamline keyword research and content creation so that you can focus on real estate. Here are two options to consider:
Semrush's Keyword Magic Tool is a powerful resource for keyword research. Simply enter a topic to get a list of the best keywords for you, complete with search volume, keyword difficulty, and competitive insights to help you make informed decisions and optimize your content strategy.
Follow this up with the AI Writing Assistant which offers valuable support in crafting engaging and SEO-friendly content. This tool will help ensure that your real estate marketing ideas effectively connect with your desired demographic.
Further Reading:
- SEO for Real Estate: How to Stand Out from Your Competition
- Content Creation: What It Is & How to Do It in 2024 [Tips + Tools]
- An Insider’s 8-Step Guide to Real Estate Content Marketing
3. Local SEO Strategies: Maximize Your Local Reach
Local SEO is a game-changer for realtors wanting to draw clients in specific areas. By optimizing your online presence for local search, you boost your chances of being found by potential clients right in your area.
This includes things like setting up your Google Business Profile listing, getting listed in local directories, and fine-tuning your website for local keywords.
Pretend you’re a realtor in Orlando, FL, looking to attract homebuyers in the area. By optimizing your Google My Business profile with spot-on information, glowing reviews, and local keywords, you can pop up in local search results and Google Maps when someone searches for “Orlando real estate agents” or “homes for sale in Orlando.”
Suggested Tool
Semrush’s Listing Management tool handles your local listings, tracks your online visibility, and keeps your business info consistent across various directories. This tool helps you maintain a rock-solid local presence and attract more local clients.
Further Reading: Local SEO for Real Estate: Your Keys to Better Visibility
4. Networking via Community Engagement and Events
When it comes to real estate marketing ideas, networking through community engagement and events is a goldmine.
Building relationships within the community can boost your local reputation, generate word-of-mouth referrals, and create a solid network of potential clients and collaborators. Hosting and participating in local events shows you’re an active and invested community member.
Have you ever been to a sponsored event? Consider you’re a real estate agency that organizes a neighborhood block party with food, music, and games. This event provides a casual setting to meet potential clients, share information about available properties, and build rapport with the community.
Plus, getting a write-up about your event on any local blogs or news sites that link back to your website can help your SEO.
Suggested Tools
Use the Brand Monitoring app to track mentions of your events and engagements online. This tool helps you measure the impact of your community involvement and see how it enhances your brand's visibility and reputation.
Further Reading: Website Content Monitoring: Key Strategies for Success
5. Increase Engagement with YouTube and Video Marketing
Ready to turn your real estate marketing ideas into creative visuals?
Video marketing is a powerhouse tool in the real estate industry. As the second-largest search engine, YouTube offers an incredible platform to showcase your listings, provide virtual tours, and share market updates.
High-quality videos can boost your online presence, engage potential clients, and drive more leads.
For example, you can create a YouTube channel where you regularly post virtual tours of your listings, neighborhood guides, and market updates. Optimizing your videos with relevant keywords and engaging thumbnails can help attract a larger audience.
Suggested Tool
Use Keyword Analytics for YouTube to identify relevant and high-impact keywords related to real estate that are being searched on YouTube.
This tool helps you discover trending topics, understand search volume, and gauge keyword difficulty. It allows you to optimize your video titles, descriptions, and tags for maximum visibility.
By targeting the right keywords, you can increase your chances of appearing in YouTube search results and reach a wider audience interested in your services.
Further Reading: YouTube SEO: How to Boost Your Channel’s Visibility
6. Digital Display Ads
Need to get noticed quickly?
Using digital display ads is an effective way to boost your visibility and quickly promote your real estate marketing ideas to a highly targeted audience.
When you run display ads on the Google Display Network, you can use keywords to form a custom segment that identifies the audience for your campaign. This ensures your ads reach those interested in related topics, such as real estate in specific areas.
For example, you can create a campaign targeting an audience segment like “Miami real estate seekers.” Then, your ads will appear on websites with the most relevant audience.
Your display ads can then feature property images and call-to-actions to ensure they capture the attention of this targeted group wherever they may be browsing.
You can also use a social platform like Facebook to create visually appealing carousel ads showcasing multiple property listings, targeting users based on their interests and demographics.
Suggested Tool
To enhance your display advertising strategy, consider using AdClarity — Advertising Intelligence. This tool provides competitive insights into how rival realtors are investing in display ads and what those ads look like.
With AdClarity, you can track and analyze competitors’ ad formats, strategies, and spending, giving you a clearer view of how to optimize your campaigns to outperform competitors and maximize the impact of your ad spend.
Once you understand the competitive landscape, it's time to create the ads themselves.
With apps like AdCreative.ai, you can generate hundreds of ads in minutes.
Adcreative.ai uses AI to generate high-converting ad creatives quickly and efficiently. By analyzing performance data and ad trends, Adcreative.ai helps you create eye-catching visuals and compelling copy that resonate with your target audience, making your ads stand out and drive more clicks and conversions.
Further Reading: A Guide to Paid Search Ads: Definition + How to Set up Campaigns
7. Social Media and Influencer Marketing
Social media and influencer marketing are great tools for building your brand and connecting with potential clients on the fly.
Platforms like Instagram, Facebook, and TikTok let you showcase your listings, share market insights, and engage with a wider audience at the drop of a hat. Partnering with influencers can boost your reach and credibility by tapping into their follower base.
Imagine you post a series of Instagram updates and reels featuring your latest property listings, market trends, and client testimonials. You can collaborate with local influencers to tour your properties and share their experiences with their followers.
Further Reading: How to Find Influencers for Your Brand (Not Just on Instagram)
Suggested Tool
Use Influencer Analytics to find the right influencers for your business. These analytics provide detailed metrics about influencers' audience demographics, engagement rates, and overall influence.
By analyzing these insights, you can choose influencers who align closely with your target audience, ensuring your real estate listings and content reach the right people.
With Influencer Analytics, you not only find ideal influencers but also gain the ability to track competitors' campaigns and analyze the performance of your own marketing efforts.
The app also includes features for automated campaign management and data visualization, helping you make data-driven decisions to optimize your strategy for maximum engagement and visibility.
Further Reading: 25 Low-Effort Real Estate Social Media Content Ideas
8. Boost Your SEO Rankings with High-Quality Backlinks
Think of backlinks as the real estate equivalent of glowing referrals. When other relevant websites link to yours, it’s a strong endorsement to Google that can elevate your search engine rankings.
This improved visibility can drive more organic traffic to your site, which is important for getting noticed in the real estate industry.
For example, after publishing a guide on “The Best Neighborhoods in San Francisco,” you should contact local bloggers, news sites, and community forums, asking them to read and consider linking to your guide.
These backlinks will help your guide rank higher in search results, driving more potential clients to your site.
Suggested Tool
Check out the suite of backlink tools on the main platform to create a solid backlink plan.
For example, you could:
- Leverage Backlink Analytics to dissect your current backlink profile, uncover new link-building opportunities, and monitor your progress.
- Use Backlink Audit to identify and disavow harmful links, maintaining a robust and healthy backlink profile.
- Streamline your link-building efforts with the Link Building Tool, which helps you find and connect with potential backlink sources efficiently.
- Analyze domains in bulk with the Bulk Analysis tool.
And don’t forget about Backlink Gap to discover backlinks your competitors are getting that you’re missing out on!
Further Reading: How to Find & Check Backlinks (for Any Website)
9. Connect and Convert with Email Marketing Campaigns
Email marketing campaigns are a tried-and-true method for nurturing leads and maintaining client relationships.
Regularly sending newsletters, market updates, and property listings keeps you top of mind with your audience. Personalized email campaigns can also drive engagement and conversions by delivering relevant content directly to potential clients' inboxes.
For example, you could send a monthly newsletter featuring the latest market trends, new property listings, and tips for homebuyers and sellers. Alternatively, you could set up property alerts that automatically go out to qualified clients.
Segment your email list to target different groups, such as first-time buyers, investors, or those looking to sell.
Suggested Tool
For email campaigns to be effective, they need to reach the right audience.
Use the Email Verifier app to verify your email contacts and ensure they reach the right people. This tool helps you clean and verify your email list, removing invalid or risky addresses that could harm your deliverability.
Based on its findings, the app will sort the email addresses you provide into categories that users can filter to get only verified emails for emailing lists.
Combine this with well-crafted content to maximize the effectiveness of your email marketing efforts. For assistance in composing emails, consider the AI Writing Assistant, a top-notch app for marketers seeking to create high-quality content quickly.
Email Verifier and AI Writing Assistant are in Semrush’s App Center.
Further Reading: How to Win People Over with Compelling Email Content
10. Bring Clients Back with Retargeting Campaigns
Retargeting campaigns are a smart way to re-engage potential clients who have already shown interest in your listings or services.
By targeting users who have visited your website or interacted with your content, you can remind them of what you offer and encourage them to take the next step. This strategy helps keep your brand top-of-mind and increases the chances of converting interested visitors into actual clients.
Suggested Tool
Retargeting can take some effort. Use AdClarity — Advertising Intelligence to make your retargeting efforts more effective. This tool provides insights into your competitors' ad strategies, helping you understand what’s working in the market.
With AdClarity, you can estimate your competitors' spending on online ads, analyze their performance, and refine your retargeting campaigns for better results.
By leveraging these insights, you can create a compelling retargeting ad campaign to bring potential clients back to your site and increase your chances of conversion.
Further Reading: What Is Retargeting and How Does It Work?
11. Become Mobile-Friendly
Mobile devices are universal, making mobile marketing strategies fundamental for real estate success.
Capitalize on the prevalence of smart devices by optimizing your website, implementing SMS marketing, and considering mobile app development. Making your website easy to interact with from mobile devices can increase engagement and generate more leads.
A prime example is the Realtor.com mobile app, which offers on-the-go property search functionality, high-quality images, and direct contact with agents. This convenience increases user engagement and generates leads.
Alternatively, imagine you’re a local real estate agency implementing SMS marketing campaigns. Simply sending personalized property alerts and appointment reminders to clients' mobile phones can result in higher engagement rates and quicker response times.
Suggested Tool
You can use the Semrush Site Audit tool to ensure your website is mobile-friendly. This tool helps you identify and fix any issues hindering mobile performance, ensuring your site offers a seamless experience for mobile users.
If you decide to dabble in app development, you can use the Mobile App Insights app (available in the Semrush App Center) to test your app on multiple devices from one location.
Further Reading:
12. Webinars and Online Workshops
Webinars and online workshops are fantastic tools for educating your audience and showcasing your expertise. Hosting these events allows you to engage with potential clients more interactively, build trust, and generate quality leads.
They also provide an excellent platform to discuss market trends, buying tips, and other valuable insights.
For example, consider that you’re a real estate agent hosting a webinar titled "Home Buying 101: What You Need to Know Before Purchasing Your First Home." The event covers important topics like mortgage options, market trends, and home inspection tips. Attendees can interject and ask questions, often leading to new client inquiries.
Further Reading:
13. Offer Services Outside of Sales
A lot more goes into real estate transactions than closing deals.
Consider offering services outside of traditional sales for innovative real estate marketing ideas. Expanding your services with a side job can appeal to clients who may not originally be looking for a real estate agent.
Services like home staging, handyman work, and exterior house prepping can add value to your business, build client relationships, and provide additional revenue streams.
Pretend you’re a real estate agent who started offering home staging services to clients preparing their homes for sale.
By bundling this service with their real estate representation or providing it complimentary with representation, you can deliver a seamless experience for sellers, resulting in faster sales and higher satisfaction.
Plus, by offering more services that people are searching for online, you'll widen your reach of new clients and leads.
Suggested Tool
The right tool will depend on your specific service, but promoting your additional services online is always a smart marketing move.
For instance, use Semrush Poster to schedule your posts promoting new offerings on various social media platforms. This tool helps you draft, schedule, and post content on various social platforms without leaving the Semrush interface, ensuring your services reach a broad audience.
Effective online promotion can attract more clients and set you apart in the competitive real estate market, regardless of what you’re advertising.
Further Reading: 16 Innovative Marketing Ideas to Promote Your Business
Real Estate Marketing with Semrush
Integrating these innovative real estate marketing ideas into your strategy can set you apart in a competitive market.
Semrush provides exhaustive support for all stages of your real estate marketing efforts, from keyword analysis to social media oversight.
Start using these strategies today to take your real estate business to the next level.