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Recap: HERO Conf PPC Conference Philadelphia

Lauren Murawski
Recap: HERO Conf PPC Conference Philadelphia

Last week the PPC community descended upon Philadelphia for HERO Conf and we were lucky enough to join them. SEMrush was eager to exhibit before this large PPC-focused audience at the Pennsylvania Convention Center.

Day 1!

The conference began with a presentation by Marty Weintraub of aimClear. The day proceeded with a slew of insightful presentations. Possibly one of the most popular was the session titled “Excel Hacks,” featuring Rachael Law of Hanapin Marketing, Billy Janssen of REI and Gretchen Heying of REI.

SEMrush was featured multiple times on the keynote hall’s Twitter Wall

Day 2!

I think everyone had too much fun at Bing’s bar takeover on Monday night :)

The day got started with a presentation by Brad Geddes of AdAlysis and then it was off to sessions for the attendees.

There were plenty of breaks and some breaks even had snacks. SEMrush sponsored a break featuring cannolis and waterice for a nice sweet treat!

After a closing panel discussion and some prizes it was announced that HERO Conf 2017 will take place in LA!

Our thanks to everyone at Hanapin for producing a fun and educational conference.

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