SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
They Don’t Want to Give Away the Good Stuff
In some cases, they have a company that has done an amazing job, but they want to keep that company to themselves. They are worried that the firm will get overloaded, they will lose access to key personnel or the company will just generally take their eye off of their account.
They Don’t Feel 100%
In some cases, the jury is still out as far as feelings towards an SEO company. There are a lot of people who get into SEO with good intentions and the right aspirations, but really don’t know what they don’t know. I a lot of cases they do an OK job but never blow it out of the park. While someone might feel comfortable with their SEO company, they might not like them enough to recommend them.
They Had a Bad Experience
More often than not, someone had a bad experience with a firm somewhere down the road. There are a lot of snake oil salesmen in SEO, and that can leave a bad taste in someone’s mouth. However, there is a major difference between working with a good and bad SEO company. But how can you make a recommendation if you were burned in the past? Many people feel apprehensive based on past experiences. Because of this, more people are turning to verified lists like Clutch.co.
They Don’t Want to be Liable
Even if someone would recommend an SEO company, in a lot of cases, they just want to be extra careful in case something goes wrong. If they recommend a company to a friend and it doesn’t go well, they don’t want to be yelled at the next time they hangout.
They Try to Get You into Another Service
There are a lot of different ways to spend your money when it comes to business. In a lot of cases when you ask for a recommendation on an SEO agency people will instead try to pivot you into another service. In many cases, you could be asking about SEO and they say, “But wait, have you heard about display advertising?” There is nothing wrong with this, as long as the company has your best intentions in mind.
They Haven’t Seen Case Studies
Case studies and testimonials tell the real story. If you can prove what you have done as an agency, people will be much more likely to recommend you.
They Don’t Know the Industry Well Enough
Search engine optimization is a tricky industry. It can be pretty hard for people to digest when they step into it for the first time. For this reason alone, you really can’t make a recommendation on a company unless you have had at least some industry experience.
Summing it Up
When you are looking for a search agency, look at their reviews, any top lists they have made, check references and ask for case studies. As long as you do this, you should be in good shape with your selection. But if you ever wonder why people don’t go screaming recommendations for search engine firms, this post sums it up pretty well. While that is the case, don’t let it deter you from finding a great company. SEO is critical to every online business, at some level, so make sure you maximize the online marketing channel.
Let us know your thoughts on this issue in the comments!