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Reddit: The Untapped Goldmine for Curated Content

Kathleen Burns
Reddit: The Untapped Goldmine for Curated Content

The self-proclaimed "front page of the internet" drives headlines, traffic, and new ideas faster than any social network out there today. Savvy digital marketing agencies have turned to Reddit to promote content organically to reach those influential social news aggregators and pray that they don’t get downvoted.

If you have difficulty thinking of blog topics for content creation, need industry insights, or want to follow the latest trends in digital marketing, you should become familiar with Reddit.

General Overview of Reddit

Reddit is a link sharing and registered community member forum built to engage and create discussion. Reddit is a wonderland of constant content from all parts of the globe - although Reddit is not a place to purely link drop your latest content! Instead, it would be a better use of your time to first and participate with the comments and voting system to build a reputation before sharing your own posts.

The main types of content on Reddit are “posts”, which can only be submitted by users with a Reddit account, and there is a comments section where other users can discuss the post. Posts are voted “up” and “down” by redditors. Posts that receive more “upvotes” rise to the top of the page and become more visible to other users.


The up/down voting feature is what defines Reddit and sets it apart from other forums. This voting system supplies a social proof to readers – it tells them if the content is worth their time to read, provides new information, or is the first place to break the hottest news. Digital marketing agencies can use this voting system to judge if the content is worth sharing.

Why is Reddit Called the Front Page of the Internet?

Reddit is insanely popular. Reddit’s statistics prove it:

  • Reddit is ranked 9th in the United States and 34th in the World
  • Reddit reports almost 202 million unique visitors a month, 7.86 billion page views per month
  • The average redditor spends 85 minutes on the site
  • Reddit’s share of all content shared in the United States is 2%
  • Reddit’s page views in 2014 was 71.25 billion
  • Roughly 6% of U.S. adults visit Reddit
  • 15% of men ages 18-29 use Reddit

Reddit Makes a Move on Curated Content

The power of Reddit’s quality curated content is only growing larger – Reddit launched UpVoted over 6 weeks ago “to create launch a hub to give the stories of Reddit—from the seemingly ordinary to the extraordinary—the creative space to expand, breathe, and grow.”

Basically, Upvoted is a place for Reddit content to be attributed to the original redditors in a friendly article format. This is important because the Reddit community is sourced for the opinions quoted in insightful articles on the internet. However, Upvoted is only for curation of top articles as any comments and voting still take place on Reddit.


The Easiest Way to Find Your Subreddits

If you are looking for the best topics for content or news, you must narrow your search to a specific niche or hours will be wasted scrolling through every post on Reddit's main page.

It would be in your best interest to dive into subreddits on Reddit to find the best content for your audience. From SEO tips, digital marketing tactics, and trending social media questions to trivia about the latest blockbuster movie out there to internet memes, Reddit has a subforum for every imaginable topic. However, it can be difficult to find specific subreddits relating to your needs.

The easiest way to search for subreddits is to search, then follow the related subreddit links. You can also use this tool to find the most popular subreddits and then follow the sidebar links to related to more specific subreddits.

Finding subreddits in your industry will help your agency come up with content topics and ideas that tend to do well by using the available filter system. Filter subreddits by “Top” and then by time period (all-time, monthly, this week, etc). By default, the front page of a subreddit is determined by how “hot” a post is, so you’ll see a good bit of new and popular right now posts.

Top Subreddits for Digital Marketers

For any digital marketing agency looking for more information on digital marketing, data curation, or seeking opinions on industry trends, here’s a list you should subscribe to if you’re not already.

General Business Subreddits

General Marketing Subreddits

Digital Marketing Subreddits

Content Marketing Subreddits

Data Science and Analytics

Edit: Suggestions from Comments

  • https://www.reddit.com/r/bigseo A community for professional Agency, In-House, and self-employed SEOs looking to discuss strategy, share ideas, case-studies, and learn.

Final Thoughts

For any digital marketing agency looking to stay on top of news, events, and information around almost any topic imaginable, Reddit is the place to be! However, be warned that Reddit needs time dedicated to it so if your agency can't spare the effort, don't invest time in the platform.

Like all online communities, there’s a certain degree of “reddiquette” to follow.Do it right, and you’ll see targeted traffic brought to you by the content you shared, the conversations you engaged in, or straight from your profile itself (if you're an active member!)

If I missed any great marketing subreddits that you feel I should have listed, please share them!

Kathleen Burns

SEMrush employee.

Kathleen Burns is a former Community Manager of SEMrush.
Share this post


Rosalin Biswal

Either just recently joined or is too shy to say something.

Such an awsum stuff to go with.... thank you so much for sharing this grt grt info. Kudos Kathleen...
Kathleen Burns

SEMrush employee.

Rosalin Biswal
You're welcome Rosalin! I hope this helps you out to get started on Reddit.
Stephen Jeske

Either just recently joined or is too shy to say something.

Just found this via Flipboard. Thanks for providing the list of subreddits. You really did make it easy!
Kathleen Burns

SEMrush employee.

Stephen Jeske
You're welcome Stephen! One day I'll go back and add to this too with more subreddits. This was just an initial list.

And wow, it was on Flipboard? Fantastic! :)

Either just recently joined or is too shy to say something.

You missed /r/bigseo
Kathleen Burns

SEMrush employee.

Jonathan Griffin
Oh, wow! Thanks for spotting that. That would be a great one to add to this list. I'll edit the post to include it now.

Either just recently joined or is too shy to say something.

Awesome post, Kathleen! I've been meaning to get started with Reddit and this is a great intro.
Kathleen Burns

SEMrush employee.

Thanks @pamellaneely:disqus! I'm glad this short introduction will help you. If you have any questions about Reddit, please don't hesitate to ask! I've been haunting on there for ages. :)

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