If there is one thing you can learn from Google’s latest updates to its search algorithm, it’s that relevancy is the key to success. Gone are the days when one could deploy nefarious tactics like keyword stuffing or using unnatural links to climb the search engine rankings. At present, this is just not possible. Google has become much stricter over the websites that make use of such shortcuts to success and hits them hard. Most of them take a steep tumble from their positions at the top of the search engine rankings.
And the relevancy has to cover each and every part of your website and SEO tactics. You cannot just expect to get a solid relevance ranking by using a couple of highly relevant keywords or posting one page of relevant content. You have to keep employing this strategy or else you wouldn’t see the results you are looking for. Obviously, keywords are still the most important of all components of your SEO strategy. If you want to get to the top, you have to use high value keywords that go with the theme of your website.
One of the best tools for finding the right keywords to include in your content and campaign overall is SEMrush. SEMrush has a host of features you can use to optimize your website and take it to the top of the Google search rankings. More importantly, it helps you carry out in-depth keyword research and also organize the keywords in a manner that you can use them easily. However, with Google’s strict policies, you need to make sure the keywords you are using are highly relevant as well.
Landing Page Relevance
Relevance starts with the landing page. If your landing page is not relevant to SEO, none of the other factors are going to do much for your website’s ranking. So, the first step is to make your landing page as relevant as possible. You have to start at the very foundation of it. Even the Meta tags and anchor text you use and also the ALT image tags have to be relevant to what your website is about. They shouldn’t be just random strings of characters and symbols. Rather, you should try and get your keywords into the tags as much as possible to create a landing page Google Analytics would consider relevant.
Once again, the content you post on your website or landing page has to be relevant to the core theme. You cannot write content that doesn’t go along with the topic of your website. Often websites that post content just for the sake of putting content keywords on the website are penalized. What this means is that you cannot compromise on the quality of the content you are posting. Not only does it have to provide value to the readers, it has to be relevant content in line with what your message is.
Links is where relevancy gets all interesting. There was a time when you could get links from random sites on the web or even create a website just for the sake of building a link to your website. Those days are far behind us now. In the present, you need to practice relevant link building or you can incur the wrath of Google. The link anchor for your landing page has to be relevant and emerge from a website that has the same theme as yours. Google considers only those websites to be relevant to yours that are based on the same topic and convey a similar message. So, be careful when deciding on the websites to get anchor text link from.
These are some of the ways in which you can ensure your landing page, content and links correspond to the keywords you are using. Only then can you expect Google to look favorably on your website and have a better chance of climbing the search engine rankings. If you are thinking of setting up a website in the near future, make sure you place relevancy in SEO at the forefront of your efforts so that you don’t have to make the necessary changes later on. Starting off on the right foot is important.