Hello, dear SEMrush blog readers!
I have a special message for those who missed our previous Twitter Chat – sorry to say it, but you missed a lot! It was fun, dynamic, incredibly informative, very long and it rocked!
The good news is that we’ve already skimmed the cream and made a yummy cocktail with the best tips on how to rock on social media in 30 minutes a day! Enjoy the tips of almost 200 participants and our guest expert Sarah Nagel @sprout_sarah, Social Marketing expert at Sprout Social!
— SEMrush (@semrush) February 4, 2015
So, where to start? It’s definitely not enough to simply create a social account and pour yourself a cup of coffee. If you want to rock on social media, you have to do a hell of a lot of work before you post your first message. Strategy first.
Let’s take a look at the basics that any company should know before beginning their social media activities.
#semrushchat A1: Check the market and demand for the service, make sure resources are in place, a campaign plan and look at goals
— Jason Dexter (@jd_prototype) February 4, 2015
Every move we make leads us to our goal. Don’t forget that social media is an important part of a complete business plan, and it can either help you or became just another useless instrument and a total waste of time.
— Elena Terentyeva (@LenaTerentyeva) February 4, 2015
Perform some competitor research. You can get a lot of ideas – from basic strategic moves to topics for the great posts. And no copy and paste! You understand this, right?
Make sure that you set up a great profile: write a proper description for your About Us section, include a nice cover image, etc. Everything should tell a user who you are.
A1: Make sure your social profiles fully complet with website, all images, products, corp. info, etc. before starting campaigns #semrushchat
— Thom Craver (@thomcraver) February 4, 2015
Your first message begins with… no, not with words, but with your audience. “Decide who your target audience is and make sure whatever content you push is specially tailored to them.” Bolt @BoltWeb
A1: Establish which social platforms their potential/existing clients are using so the attract the right audience #semrushchat
— Chris Jones (@christomjones) February 4, 2015
Start following opinion leaders in your industry – they can be a great source of news. And also a great source of new followers!
— Angela Pitter (@angelapitter) February 4, 2015
Right after you’ve completed these steps, the social media game begins! When you start posting, be prepared to spend some time on research and on creating excellent content; and definitely be ready to devote time to creating a content calendar. This is absolutely essential!
— Manish Patel (@manishw2gi) February 4, 2015
A2: Monitoring your feeds, identifying what is trending, responding to mentions, answering questions, reading #semrushchat
— Devin (@DevDawg) February 4, 2015
First of all, having a cup of coffee! It’s a universal work driver for everyone!
OK, all kidding aside, let’s take a look at the daily routine of a great social media specialist. We’ve got a lot of interesting insights and useful tips!
A2) Organization. Set goals for the week in terms of scheduling content, engaging real time, collaborating with your team. #semrushchat
— Sarah Nagel (@sprout_sarah) February 4, 2015
Discipline, time management and having a schedule are essential parts of any successful campaign. And we are not talking just about social media. “If I didn't set daily/weekly goals/benchmarks, I'd never get anything done.” Brandon Seymour @Beymour
Mention monitoring is a daily routine as well. And there are two sides to it – monitoring both news feed and brand mentions.
A2. Check your Google Alerts for industry news, bad news about your company, triage any responses. #SEMrushchat
— Ira Kates (@IraKates) February 4, 2015
And it’s very important to communicate with people: “RESPOND to those who've reached out to/mentioned you.” ThinkSEM @ThinkSEM If people are interested in your brand, product or service, there is no other option but to thank them, answer their questions and get them even more interested.
A2: Mention monitoring is a big one. If people are talking about your company/brand you should to be part of the conversation #SEMrushchat
— Andrew Dennis (@AndrewDennis33) February 4, 2015
The key to increasing engagement – behave and communicate as you would in real life. We are not robots; we all like talking with human beings, not with office machines.
A2: #1 essential: interacting with your industry beyond just sharing content. Engage in real conversations like in real life. #semrushchat
— Anthony Randall (@tonyxrandall) February 4, 2015
While working on your content plan, don’t forget to interact with your team. It’s great to provide your audience with useful content that solves actual problems, but don’t forget, you are the voice of your company. Although, usually company heads think otherwise and talk just about themselves — seriously, don’t do this!
A2: Working with your marketing/sales team to correlate across channels. Reaching out and interacting with community #semrushchat
— Devin (@DevDawg) February 4, 2015
While we’re talking about content creation, it would be a mistake not to mention that different social platforms require different types of information. Note these differences!
A.2 ensuring you take time to tailor your messages to each platform. What works on one won't necessarily work on another #semrushchat
— Donald Macgregor (@MacDonie) February 4, 2015
And luckily enough social media specialist routing include a lot of reading. The most pleasant part of the job, I think, that helps you stay tuned.
— Ayesha Ambreen (@AyeshaAmbreen) February 4, 2015
A3. Secret sauce: Have a great opening line + get-to-the-point sentence or two + CTA. Season to taste. Now I'm hungry... #semrushchat
— Darryl Villacorta (@TheMiddle) February 4, 2015
It really sounds like a delicious recipe: a killer headline to get attention, useful/funny content that people will want to share, and a call to action for increasing engagement.
And if you want your post to attract even more attention — don’t forget about visuals!
A3: secret lies in visual marketing :) we're visual creatures, make your posts look great and it's already half the battle #semrushchat
— Olga Andrienko (@OlgaSEMrush) February 4, 2015
Photos and pictures can be much more than just eye catchers. And there are a lot of visual components besides images that help reades scan information easily and understand if it’s worth a click.
A3: Make it easy/appealing to read and SCAN --> images, bullets, section headers, short paragraphs. #semrushchat
— Jackie Goldstein (@JackieGold) February 4, 2015
Also, an essential part of every post (no matter which social platform you use) is a hashtag. “Hashtaged posts in Twitter get something like 30 percent more engagement.” Matthew Young @MatthewAYoung
Every social platform has its own specificity: different features dictate different kinds of information perception. So the same post can work great for Twitter, but be an absolutely terrible fit for LinkedIn. So don’t stick to one type of post! Add some creativity and lend some variety.
Also we got a lot of Twitter tips — not surprising considering that we hosted a Twitter chat!
You can spend hours surfing Internet blogs, but with a little help from various tools and a few tips, you’ll be able to deliver great content to your readers much faster.
One of the most effective and easiest ways to stay updated — organize your Twitter lists, Google circles, etc., so you can see news from certain audiences whose interests you share. “Group all your favorite people together, continually grow them, and boom - instant content.” Dan Smith @itsdansmith
Also add some authoritative blogs. For SEO news, you might want to follow these:
A little automation can bring no harm, so use tools to find the best content.
Probably the best source of good content – your imagination! Although good content requires time and effort, the feedback it receives is priceless. Here are some ideas you might like:
— Sarah Nagel (@sprout_sarah) February 4, 2015
Everybody agreed – there is no easy way to gain prominence in your community. Interest in your company, as well as authority and media weight have to be earned by honest work, unique content and genuine interest to your community’s problems.
“Avoid spamming people and paying for followers. People appreciate an honest social account built up over time.” Jack Cooper @Vertical_Coop
A5: BE AUTHENTIC! Engage people in conversations, LISTEN. Create a relationship (as dorky as it sounds). #semrushchat
— ThinkSEM (@ThinkSEM) February 4, 2015
Building great relations with companies and people similar interests can open doors to new followers. Collaboration can be a win-win strategy!
#semrushchat A5 Know what your audience wants, target similar audiences w/ads, post beautiful content. Co-brand with partners when you can.
— Leah Rose Spector (@leahspector) February 4, 2015
As we mentioned before — unique content is another great driver of interest for your company or personality. And I want to add an important reminder from Tony Dimmock @Tony_DWM – "Learn what the "best content" means for your target audience (this is largely misunderstood).”
A5: Create something brilliant, then outreach. Request social shares of your content from the people you contact. #semrushchat
— Luke Jordan (@LJordanOnline) February 4, 2015
A5: Create awesome ebooks, white papers etc. & ask people to pay with a tweet to get them. Or tweet to access bonus content #semrushchat
— AJ Ghergich (@SEO) February 4, 2015
And once again — a little automation can bring more profit. There are also some helpful tools that you can check out.
A5 If you're a Moz subscriber take a look through the excellent Followerwonk tool. it really helps you understand the audience #semrushchat
— Elementary Digital (@ElementaryDigi) February 4, 2015
— Kathleen Garvin (@KGarvSEO) February 4, 2015
And now it’s tool time! Check out this daily toolkit of a great social media specialist!
Hope you enjoyed the post! If you want to share you professional insight or you want to get an advice from professional — feel free to join out next Twitter Chat! Wednesday at 11 a.m. (EST). Use #semrushchat and follow along!
Special thanks! All images were created from tweets by the following participants:
@ahilliardm @AndrewDennis33 @angelapitter @AnnaMariaSocial @Beymour @Cait_Waters @callis1987 @christomjones @contaxio @dawnieando @DevDawg @digivate @ElementaryDigi @garrettkite @IraKates @itsdansmith @JackieGold @jacquesbouchard @JesseStoler @jimit_ab @Kite_Media @KoMarketing @larryprevost @lauracrimmons @LJordanOnline @LukaszZelezny @maiswebmkt @masterstips @MatthewAYoung @Mention @mktackabery @mohapatrapratik @MUmar_Khan @NirajBariya @OlgaSEMrush @queryclick @Ronda_Bowen @Sam_Osborne @SeoKungFu @sergio_redondo @ShaeSocial @SnowWrite @sprout_sarah @sspicer1974 @stephnairn @tfazlani @TheMiddle @ThinkSEM @tiffanifrey @tommy_landry @tonyxrandall @Vertical_Coop @VerticalLeap