Your content marketing strategy is an essential part of your business. After all, you’re not just a business manager; you’re the CEO, SEO specialist, and social media director.
Do you know if your content marketing is successful and targeting the right audience? Do you have an editor or proofreading tools to clean up the content before you hit publish?
This resource list will take your content to the next level!
Why should you invest in content marketing?
If you lack a strategy for your content marketing efforts or don't work to improve how it performs on an ongoing basis, your audience can become bored with your outreach efforts. These 15 online tools will help you maximize the results of your content marketing strategy and ensure your content outperforms your competition!
Skyword helps you identify and reach your target audience on social media. The integrated platform learns your audience and creates highly engaging, shareable content specifically for them. It helps turn your creative visions into scalable, actionable marketing strategies.
Little Bird helps you identify influencers in your social media circles. Use of the platform can streamline your social media strategy, since you won’t have to widely target everyone, you can specifically target the few people that can grow your brand.
PowToon lets you create custom cartoons for your website or blog. The cartoons add some fun and personality to your content marketing strategy. Used by Starbucks, Cisco, and Coca-Cola, the videos is especially helpful if you need to demo a product, initiate new subscribers to your site, or explain a service on your page.
Everyone Social helps you morph your employees’ conversations on social media into a relevant and consistent representation of your brand. When you get the conversation started, other users can join, like and follow your pages, and learn more about your company. If your employees love working for you, it’s an organic and authentic way to promote your brand. But be careful. Make sure you really know you have happy employees before you get on Everyone Social.
Taboola integrates with your social media pages and your website to help drive traffic to your pages, monetize your website, and increase your engagement. They work with NBC, Business Insider, and the Weather Channel.
Scripted creates custom content for your blogs, website, social media content, and anything else that needs great copy. The great thing about Scripted is that it offers customers fixed monthly prices and offers discounts for extra orders. Something that makes them stand out from other copywriting websites is that they also offer content planning so they’ll plan out your campaign and make an editorial calendar.
Track Maven is a digital marketing software program that analyzes your content and compares it to your competitors across 15 online channels. You’ll be able to create entire social media campaigns based entirely on content and the success of each post. The website creates detailed reports, content feed, and alerts about the success of your campaign. Track Maven is an excellent resource for content marketers who want to design a strategic plan around their content and their audience.
A/B Testing is an important part of your digital marketing strategy. It’s especially important to perform testing on landing pages and sales pages to see which version converts better. It’s easy to use and highly customizable, making it arguably the best site available for A/B testing.
UberFlip allows you to create all of your content and share it to all of your platforms from one website. You can manage your blog, social media pages, videos, email marketing campaigns, and more. You can convert visitors to subscribers with Calls to Action that link to MailChimp and HubSpot. Learn how people consume your content so you can improve your strategy constantly. UberFlip is fun, easy to use, and highly effective.
Tired of writing all the blogs for your website? Essays Capital can write them for you. What makes Essays Capital unique is their tailored approach to mimic your writing style and tone of voice, so your web content will always sound like you wrote it (but you’ll spare yourself the stress).
Issuu provides a huge selection of free articles and publications from awesome publishers the world over. Use the content to beef up your content marketing plan on social media or your website. Since the content comes from reputable magazines and journals, you can find articles that are relevant to your industry and your audience. Content marketing aside, Issuu is just a fantastic resource for anyone interested in finding new reading material that’s not readily available elsewhere. It’s an essential source for creative entrepreneurs and marketers.
Ninja Essays provides editing and proofreading assistance. The company only hires professional editors who have been thoroughly tested and vetted. This service is very helpful for content marketers who need their articles to be perfect before they publish them. But the biggest beneficiaries by far are non-native English speakers who benefit from working with native editors.
Tweriod lets you know when your Twitter followers are online. This way, you can be active online when your most engaged audience members are online, so you can send out tweets when they are the most visible to your audience. By maximizing the impact of each tweet, you can spend less time on Twitter and more time focusing on the rest of your marketing efforts.
It’s not a surprise that you have to do a lot of writing for your content marketing. Instead of coming up with several blog posts each week (not to mention social media or web copy content), you can hire professional copywriters to do the writing. Copywriters know how to write engaging, SEO enhanced content. Copify is a great resource for business owners.
Zerys offers a full content marketing platform including SEO writing, editorial calendar creation, content marketing strategy, writer assignment and management, auto publishing to CMS platforms, and a full editorial review. Zerys is great for individual businesses and agencies.
These tools will help you become a BOSS at creating a well-defined and effective content marketing strategy across all your social and digital channels. Which tools do you find the most useful when creating a digital campaign?