In our world of advanced technologies, new methods of information distribution are appearing one after another. Today, the number of podcasters is continually rising, which means that the level of competition between them is becoming increasingly intense.
There is no need to say how difficult and time-consuming it is to put together a successful podcast that your audience will be attracted to. So, we decided to discuss techniques and strategies that can help you run a great podcast! We invited Ryan Hanley @RyanHanley_Com, Head of Marketing at TrustedChoise, speaker, author and host of Content Warfare Podcast. Both our special guest and our other Chat participants shared their tips.
Ok, guys, get ready – it’s going to be a storming start! Here we collected and systematize all podcasts mentioned by our participants. Amazing source of knowledge and inspiration!
- The #AskGaryVee Show By Gary Vaynerchuk -- Marketing, Social Media, and Entrepreneurship
- This Old Marketing Podcast by Joe Pulizzi and Robert Rose -- Content Marketing
- Twitter Smarter Podcast with Madalyn Sklar -- Social Media
- The Audacity to Podcast with Daniel J. Lewis -- Award-Winning “How To” Podcast About Podcasting
- Copyblogger FM by Sonia Simone -- Content Marketing, Copywriting, Email Marketing, Conversion Optimization
- The EchoJunction by Adam Fraser -- Marketing
- Digital Marketing Radio By David Bain -- Interviews With Marketing Experts
- Story Grid Podcast by Join Shawn Coyne -- Writing
- How Did This Get Made? by Earwolf -- Comedy
- The Steal The Show Podcast by Michael Port -- Performing
- Call To Action Podcast by Unbounce -- Marketing
- Jumpstart Podcast by Jeffalytics -- Interviews With Digital Marketers
- Planet Money -- Economy
- The Joe Rogan Experience Podcast by Joe Rogan -- Comedy
- The Basement Yard by Joe Santagato -- Comedy
- Six Pixels of Separation by Mitch Joel -- Marketing and Communications Insights
- The Web Psychologist by Nathalie Nahai -- Management and Marketing
- The Tim Ferriss Show by Tim Ferriss -- Investing
- TED Radio Hour -- Several Topics
- The Journey of Success Podcast by Chris Samples -- Careers
- This Week In Organic: SEO & Content Marketing News [Video Podcast] by David Bain -- Management and Marketing
- The Wicked Theory Podcast by Bill Sweeney -- TV and Film
- Awesome Etiquette by Lizzie Post and Daniel Post Senning -- Society and Culture
- Thinking Sideways -- History
- The Smart Passive Income Podcast by Pat Flynn -- Management and Marketing
- Why I Social by Cristopher Social -- Management and Marketing
- Online Marketing Made Easy by Amy Porterfield -- Management and Marketing
- Content Marketing Podcast by Rachel Parker -- Management and Marketing
- The Marketing Companion by Mark Schaefer and Tom Webster -- Management and Marketing
- The School of Greatness by Lewis Howes -- Self-Help
- Self Made Man by Mike Dillard -- Self-Help
- Grammar Girl Quick and Dirty Tips for Better Writing by QuickAndDirtyTips.com -- Language Courses
Now that we have a list of podcasts that are worth listening to, let’s think about the most important elements of each of them.
Every time I make a list of essentials for a SEMrush Chat recap, I catch myself thinking that sometimes these “bare minimum” lists are so big that I wish luck to all who read them (like our last “Site Audit Bare Minimum Checklist,” for example). Surprisingly, this time we’re only going to talk about a limited number of things.
You’ll also need “an entertaining, interesting, and funny person,” along with a microphone, a computer, the Internet, and a functioning brain, according to Chris Desadoy @EliteYouTubePro. But this is still not a very scary list.
And speaking of microphones -- never ever try to save a dime on your tech equipment!
The quality of your sound, since you don’t even have any visuals, is crucial. Also Reva Minkoff @revaminkoff is begging you: “No background noise!”
But don’t turn into a control freak -- there is a fragile line between good sound production and an overly edited recording. “It's more important to have a natural-sounding conversation than to sweat over the details,” according to Simon Dunant @PodcastingPower.
But yet, it’s still not enough to conquer the minds and hearts of your audience. There should be “chemistry between your on-mic talent, content, and story-telling abilities,” says Agent Palmer @AgentPalmer.
Content is key here, that’s for sure! “A good podcast should be conversational, organized, and not too serious. I like a bit of humor,” says Aamina Suleman @thinkdesignvis. Ryan Hanley @RyanHanley_Com also added, that “other than that, what makes podcasts so amazing is how dynamic you can be….”
But the real spark is where you have chemistry with your audience: “Podcasts are all about chemistry (much like radio shows) -- the best podcasts feel like listening to a close friend,” according to Stephen'Bern' Banham @Berngaming.
OK, just one last thing: care about your audience and they will pay you back with gratitude!
And of course "you have to have a social media presence and interact with your listeners...It's a huge advantage!", Agent Palmer @AgentPalmer remarks.When organizing your next podcast, just look through this list and make sure nothing is missing!The key point of a podcast people are going to listen to is providing value to the audience -- all participants agreed on that. Ryan Hanley @RyanHanley_Com: “That's it. That's the key to podcasting.... Always value to the audience first.”
Ask yourself, “What are you going to provide to your audience that they can't get from any podcast currently out there?” -- Ryan Hanley @RyanHanley_Com.
And that could be:
Well, so far, it seems the personality of the author is almost as important as the topic you are discussing. “Personality is key; there must be an emotional tie between the podcast and the audience ” says David Sayce @dsayce.
Creativity is good, but every picture must begin with a sketch. And so must a podcast -- if you want to keep your audience’s attention, make the proper preparations.
Meloney Hall @MeloneyHall advised adding some music: “Music sprinkled in or all the way through an episode -- that's how I like podcasts, and that's what I do for mine.” And selecting the right music also requires some preparation as well.
To sum up, we can say that the best way to keep your audience’s attention is:
Creating high-quality, interesting and valuable content will help you keep your audience’s attention. Without content that meets their needs, it’s really hard to prevent them from leaving your webpage.Promotion is an essential part of running a truly successful podcast. Our special guest and our Chat participants discussed how to do it effectively.
Ryan also added: "Having guests share your podcast definitely helps." In order to do so he recommended to draw your attention to @PodcastingPower.
This is what you should begin with! There’s no way you will be able to make a good podcast if you don’t provide value to your audience. Express Writers @ExpWriters also agrees: “First and foremost, make sure you're talking about something that resonates with your audience. Provide value!”
Follow influencers; find new ones in your industry and interact with them. Try to invite them to your podcasts, because no doubt your listeners will be willing to listen to an expert. And don’t be afraid to ask for feedback; as Cammy Murray @cammysutra6 suggests: “Ask your audience for feedback from time to time. I also recommend building an ambassador program.”
This is another statement in favor of engaging with your listeners and asking them for feedback. In a world of social media channels and online communication, personal interaction becomes a scarcity. So, today it’s crucially important to personally interact with your audience. Personality is an element that can define the success of your audio and video content.
Create a group of listeners who are devoted to your topic, fond of your content, and ready to share it with others. If you can do this, you’ll see a lasting impact and significant benefits, including new relationships. “Relationship building is important and use audio and podcast promotion platforms,” Varun Kumar @varunkr842 said.
Online forums and platforms are great for finding people in your industry who could be your potential audience. Pat Whalen @2patwhalen also suggests using the following channels: “Twitter, Reddit, Stitcher, email and content partners/guest speakers.” And Agent Palmer @AgentPalmer reminded us about posting supplementary content, for example, articles: “Supplemental blog posts to certain segments can be helpful as well.”
Also, several of our Chat participants recommended using Clammr to share your best clips. Let’s summarize the results.As you can see, there are a lot of useful options for marketers that can help you effectively promote your podcasts and grow your audience. Marketers will agree that all their activities, whether you’re talking about a blog post, podcast or video, have one main purpose, which is generating leads and clients. So, what should you do in order to complete these tasks?
No doubt, building and earning authority with your audio, video and other types of content is difficult, but this is an essential part of a marketer’s job. As Ryan says, if you can do this, you’ll be very happy about the results: “Once you've established that authority, generating leads can be as simple as asking for them.”
Indeed, aggressive advertising and selling never work well. You must apply other techniques in order to capture your audience’s attention. Chris Desadoy @EliteYouTubePro also pointed out that you actually won’t be able to attract more clients if generating leads is your primary goal. You don’t want to just sell, you should also provide truly valuable and useful content for your listeners.
Julia McCoy @Julia McCoy provided us with a great piece of advice: creating a podcast also gives you an opportunity to create other types of content. If you can come up with fresh, creative and interesting ways of repurposing your existing content, you’ll quickly see your desired results.
A lead-capture form is an important element, and you certainly should implement one. You should think through what design and formatting your lead form should have, because this will impact your audience’s behavior, namely it will determine whether or not they will be eager to complete your form.
I like this comparison of a podcast to a movie trailer! Capture your audience’s attention and pique their interest, so they won’t be able to miss what you want to tell and show them!
Now, we have a set of effective techniques, best practices and strategies that will help you with your lead generation goals.First of all, build authority on your topic and make your podcasts interesting and thriving, so your audience will be willing to listen to them until the very end and complete your lead form.We’ve already mentioned the importance of repurposing your content; this strategy can also be applied to your podcasts! But how can you repurpose them in order to achieve your goals?
Ryan says that you should certainly repurpose your content. Also, it’s very important to be prepared when podcasting: “When you're prepared, you'll be able to create podcast content with repurposing in mind.”
If you just watch them, your podcasts will provide you with ample opportunities! Don’t miss the chance to use them to create great new content! But there are also other crucial things you should always keep in mind. Here, Chris Barrows @CBarrows says: “Repurpose (but with value) -- don't just share to share, but give them a reason.” Indeed, there’s no way you can succeed if your content doesn’t provide any value to your audience.
As you can see, our participants share their opinion. Actually, you can repurpose content from your podcast. Besides, if you have, for example, a really good blog post, try to use that content in your next podcast!
Indeed, the opportunities for repurposing can be tremendous! Julia McCoy @JuliaEMcCoy also voted for repurposing: “YES! a) Write transcriptions and post episodes on your site for SEO content; b) visuals; c) and there’s SO MANY podcast platforms to be on.”
Let’s see what we have so far!
I think we have a broad list of options for repurposing content.That’s it for today!
I think this was a great discussion! Again, many thanks to our special guest Ryan Hanley @RyanHanley_Com and other Chat participants!
As always, see you this Wednesday!