One of the most important business uses of search engine optimization is in optimizing e-commerce websites. It is crucial to optimize your e-omm site because, if you want to sell anything on your website, people have to know that it exists. If it doesn’t appear highly ranked in any search engine, you won’t get enough customers (if any).
Below are some of the most important considerations that you should make if you want to generate enough traffic to your website.
1. Optimize the Content in Your Pages
This should not only be a consideration but a given. Optimizing content in your website so that it attracts an audience is crucial because if you attract a consistent, large and real audience to your website, the search engines notice the traffic and may rank you higher.
2. Optimize the Back End of Your Site
Optimizing the back end of your website, also called optimizing the off-page factors of your website, is crucial to your success in ranking.
The most important back end optimization is done to encourage external links from other websites to your website. The relevance of the external links directed from other websites will often be determined by the following:
- The total number of external links to your website
- The relevance of the topics in the external website linking to your website
- The importance or the ranking of the external websites that link to your website.
3. Optimize Your Web Copy
This involves writing content that is directly relevant to the keywords used by the search engine to rank you. This means that you cannot afford to randomly use keywords just so that the search engine notices your e-commerce site. It means that the keyword actually has to make sense within the content used to plug in the keyword.
4. Optimize Locally and Globally
If you want your website to become an authority in the eyes of search engines, it needs to have global appeal. When you optimize your website, you need to do it with the rest of the world in mind as well. If you do so, your website will receive international relevance and therefore be available to a larger audience, through better ranking on search engines.
This is an important point because most website owners think that creating a local presence or attracting only a local presence is enough. Also, because it is easier to do, website owners think that this may be an easy way out. The reality is that with a similar amount of effort, patience and persistence, your website can easily have an international reputation.
5. Build Interesting, Intelligent Links
Early in the inception of search engines, it was easy to create and direct traffic to your website through bogus, spammy, random, unintelligent and inorganic web links. This was possible because the algorithms used neither were not as mature or as sophisticated nor as well thought out as they are today.
However, you can no longer get away with this type of web link. The links have to be relevant, intelligent and they have to work, or else they will get your website lowly ranked and at worst, even banned from search engine results, which means that you won’t have any search engine presence.
6. Provide an Internal Search Engine
Most e-commerce websites have a hefty amount of products on their sites. If you don’t make it easier for your customers to look for what they want within your website, they will not want to spend the time rummaging for what they are looking for. They will take the easier option of going to look for the product in another site that is more user-friendly.
It is important to make your website as user-friendly as possible so that they can intuitively find what they are looking for in your website.
7. Use SEO Keywords
One of the most important things that you can do for your e-commerce website is to optimize your website using keywords. Optimizing your website using keywords is not a static science but more of a mix of science and art. This means that you need to constantly update your knowledge on current optimization trends.
For example, you have to be up-to-date about what constitutes keyword stuffing or know what the limits are, for keyword density (the science) and you have to be able to choose between popular, not-so-popular and irrelevant keywords (the art).