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Sales prospecting is a rapidly changing medium but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales. Read on to find out useful tips, tricks, and tools for better sales prospecting strategies.

Building a solid backlink profile can help you ensure the success of your SEO campaign. But how can you find reputable backlink sources? For our new research, we decided to analyze backlink portfolios of the leading real estate, law, and accounting firms and discover where they get their most valuable backlinks.

Link Building is ranked one of the most important SEO tactics by the experts, and while there are numerous guidelines and ‘best practices’ for getting quality links, link building is not a simple task. Julie Joyce joined us last week to address the challenges that come with link building. In case you missed it, here is what Julie and the rest of our chat participants had to say:

Your store‘s data can tell you a lot about your customer and the health of your e-commerce store. Until you do data analysis, you won‘t know if your e-commerce store is actually profitable. It can also educate you on the types of products your customers like best. Find out how you can make more educated decisions for your store in this article.

As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.

The quest to draw attention and garner the trust of subscribers motivated email marketers to come up with innovative methods along with the implementation of new technologies which lead to trends that rose plain-text emails to the level of being called ‘Mailable Microsites’. Find out what you can do to provide the best emails possible.

With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.

If you are looking to dominate your local search listings, then there are important strategies you should be undertaking in regards to SEO and marketing. Learn what some of these strategies are as I chat with well respected local search expert, David Mihm.

There has been a lot of redesign in various Google products and services lately. It seems that over the past few weeks, the search giant has put a lot of emphasis on looks and functionality. Google has also released a new tool for running high-performing video ads. Between our podcast and this digest, you will be caught up on any Google headlines you might have missed.

For SEOs that lack the necessary experience, trying to optimize a website for users speaking different languages or located in different countries can be an overwhelming task. This in-depth guide on international SEO will support them in the process. The guide covers what international SEO is and when it‘s necessary, and it provides lots of technical tips on how to optimize sites.