We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm.Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.
We have two confirmed SEMrush webinars this week!The first will be held on Wednesday, November 20, with our Tech Support Specialist, Maggie. The second webinar will be hosted by our Senior Account Manager, Eric Van Buskirk, on Thursday, November 21.Both are free to attend. Find out more details after the jump.
Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time.To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
SEO is an incredibly long-term process, and many sites owners don’t have the patience to really “wait it out.” But you can’t just flip a switch and be on top of the SERPs overnight, just because you’ve finally invested in onsite SEO, link building, and content marketing.While you and I can see the changes immediately, feeling the true effect of those changes (and ongoing efforts) takes time. Are you ready for the long SEO haul.
Search engines are constantly changing; it’s our job as SEOs to know what’s working and what isn’t.Not only does analyzing your inbound campaign tell your client how valuable your services are to his or her company, it can also help you determine how to improve your strategy.Here are five areas you should be analyzing.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good.What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).There are many different shortener options, and all come with different features.
The Hummingbird effect.What do SEO specialists all around the world think about it? Two weeks ago, you read Diego Ivo's answers. Now let's examine the opinion of an expert from another continent. Is it different?Here's our interview with Alan Perkins, CEO at SilverDisc Limited in the United Kingdom.
In the weeks since Google’s Hummingbird update, SEOs from around the Web have been trying to figure out what the heck it was all about. Most of us saw no appreciable change in rankings, up or down. And we know it has to do with speed, but now we’re learning that it also has to do not just with semantic search, but with “entity-based search.”What does that mean?
It’s imminently clear that video has become an essential element of a full-scale content marketing campaign. All of the data points to an online content landscape that is quickly favoring video. The increasing number of mobile users is forcing content marketers to focus on video, as statistics show mobile users are three times more likely to view video than their computer-user predecessors.Combine these stats with the fact that 96% of online shoppers watch online videos.