SEO is an incredibly long-term process, and many sites owners don’t have the patience to really “wait it out.” But you can’t just flip a switch and be on top of the SERPs overnight, just because you’ve finally invested in onsite SEO, link building, and content marketing.While you and I can see the changes immediately, feeling the true effect of those changes (and ongoing efforts) takes time. Are you ready for the long SEO haul.
Search engines are constantly changing; it’s our job as SEOs to know what’s working and what isn’t.Not only does analyzing your inbound campaign tell your client how valuable your services are to his or her company, it can also help you determine how to improve your strategy.Here are five areas you should be analyzing.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good.What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).There are many different shortener options, and all come with different features.
The Hummingbird effect.What do SEO specialists all around the world think about it? Two weeks ago, you read Diego Ivo's answers. Now let's examine the opinion of an expert from another continent. Is it different?Here's our interview with Alan Perkins, CEO at SilverDisc Limited in the United Kingdom.
In the weeks since Google’s Hummingbird update, SEOs from around the Web have been trying to figure out what the heck it was all about. Most of us saw no appreciable change in rankings, up or down. And we know it has to do with speed, but now we’re learning that it also has to do not just with semantic search, but with “entity-based search.”What does that mean?
It’s imminently clear that video has become an essential element of a full-scale content marketing campaign. All of the data points to an online content landscape that is quickly favoring video. The increasing number of mobile users is forcing content marketers to focus on video, as statistics show mobile users are three times more likely to view video than their computer-user predecessors.Combine these stats with the fact that 96% of online shoppers watch online videos.
Do you struggle with writing headlines? Whether it’s for a blog post, email subject line or the landing page of a website, a headline is your first chance to make an impression on your reader. If you can’t capture someone’s attention in just a few seconds, you’ve lost a reader and potential customer.Headlines help you develop a relationship with your prospect. They allow you to connect with the reader and show that you understand him. A good headline delivers a complete message.
Resource page link building had been a common link building strategy nowadays. Its value has become so appreciated by SEOs given that the link from an existing high-ranking page passes to the targeted page (where you get links to). The branded exposure of being included in a resource page is one of several benefits a content publisher could get from creating his own resource page.
In last month’s blog post I touched on the importance of getting referral traffic to your website for both traffic and potential conversions.The Google Penguin algorithm update that was announced 20 months ago has certainly changed the way many marketers conduct their marketing activity online. Sensible marketing no longer revolves solely around trying to rank in Google. And where some used to “spam” their way to the top of Google to drive traffic to their website, this no longer works.