Search-Friendly Tactics of the Machiavellian SEO!In the beginning, there was the ‘word’ (typed in a search box), that always got you what you were looking for (in a search engine). It didn’t matter whether it was a product, service, how to make pancakes? Or build a battleship! (Ok, maybe I went a bit too far there). The point is - the importance of keywords cannot be overstated, especially in the SEO marketing field.
Eat Up the Competition!We all know that in the land of internet marketing, content is king. We have heard this phrase a gazillion times or more, but I have my qualms about this opinion, because for starters, I find it to be a bit misleading because even a king needs to spread his decree in order for all to hear. And how will you do that, I hear? Well, the answer is simple and sometimes not so simple, depending on who’s asking.What is a Keyword Search.
Identifying the Keywords you’re so Close to!We have all heard about how low hanging fruits make the best pies. Don’t worry, I’m not going to discuss the epidemiological data involving the memetic dynamics of pies, nor will I be giving you the recipe for mama’s apple pie. Simply put, the low hanging fruits analogy is just a vacuous term that refers to traffic-converting keywords that are considered the blue eyed boy of every SEO and online marketer.
There was a time when all meta tags considerably affected rankings and the overall success of a website. They were initially intended for search engine spiders that crawl the web. At the moment, only the Title meta tag still influences your rankings. Since 2009, two other major meta tags, Description and Keywords, has stopping affecting rankings.
In business, the term "long tail" was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products. Competition for these products is less and the aggregate demand is so big that it brings good profits.
There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google Adsense.This advertising program was launched in the middle of 2003 by Google and is currently one of the most popular advertising programs on the Internet.
If you have an online business, you probably pay a lot of attention to search engine optimization since it is vital for getting relevant visitors and customers. And the most important element of SEO is keywords for website. If you have chosen the wrong keywords (keywords that bring irrelevant visitors to your website) for your project promotion, you may suffer losses and lose business.
When you look for something in a search engine, you describe it in words and type them into search field. The search engine matches those words with the words on various websites that are included in its index. And then it gives you the most relevant results (websites that best match the words you typed). In search marketing, these words are called keywords and they are the most important ingredient of the successful promotion of any project.
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business. But it’s not enough to find keywords that precisely describe your business; it is even more important to determine keywords that will bring traffic to your project.
Google AdWords can be a good source of relevant visitors and potential customers to your website. It’s perfectly suited for small firms as well as for middle and large scale business, local companies and family businesses as well as international corporations. If you are eager to know what is AdWords, this article will provide a brief overview of all its main benefits.So, what is Google AdWords? It is a pay-per-click (PPC) advertising program.