Recently, Google announced they will be changing all searches to encrypted search within the next few months. Soon there will no longer be keyword data in Analytics packages. This change has left the online marketing industry stunned and devastated, as they flounder to understand how to recover from such a massive loss of data and, consequently, insights into their consumers and target audience.Regardless of Google’s intention, this change is irrevocable.
I have been online a long time, and in that time, I’ve seen tons of change — in SEO and on the Web, in general. But over the past few years, the changes are pointing us in new directions that nobody could have predicted, even seven years ago.Social media has become not just an adjunct to, but an integral part of any SEO plan. Participation in certain areas has become important, IF you want to rank with the Big Dog. Which, today, is Google.
Hello, and Happy Friday from SEMrush!We've been getting a lot of calls and questions regarding the new Google updates, and how they affect keyword research. Our Tech Support Specialist Maggie has addressed these concerns today in the "News" section. To read the post, continue reading after the jump.
September brought a round of early tricks (not treats) for SEO professionals.Both Bing and Google capped off a month of major changes for their respective search products. And these changes will impact the SEO community in a big way.
At least once every six months for high-traffic websites and once a year for most other websites, I recommend you perform a search engine optimization audit.During an SEO audit, it's important to leave no stone unturned, and review all aspects and potential search engine ranking factors related to your website. Using SEMrush as a part of the data gathering phase of an SEO audit is key.
I was watching “The Lord of the Rings” on TV the other day and thought to myself, “We (the search community) could use that, one ring that would unite us all.”We could use a single approach that binds together a search community that is victimized by the fear, uncertainty and doubt perpetrated by the search engines with a UX community that fears technology more than bad color combinations.
Online spending increased 15% for 2012, with 139.4 million people making online purchases during the Black Friday weekend alone. For Q4 2013, more than half of online shoppers are already shopping for the holiday — and have been doing so since April!More people are shopping online for Q4 2013. Is your online store ready for the holiday season?Here are three ecommerce areas you can maximize to increase online sales for your ecommerce store.
Google’s latest algorithm update, Hummingbird, appears to put less emphasis on matching keywords and more emphasis on understanding what a user hopes to obtain in their search results. What does that mean for internet marketers? It means writing clear, concise, compelling web copy that converts your target audience into buyers.How do you create that kind of copy? Here are a few suggestions to help you out.
Fall conference season is under way, so buy your tickets and dust off your passports! We hope to see you at the following events.
In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements. But with the help of a few tools, you can keep yourself on the top of the SEO game, and also keep your brand well-managed.