If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google. If you have purchased a Premium campaign, your Google Ads will show almost all the time on Google Search.
Harnessing the “Power of the Written Word”!The idea of writing content for effective business promotion is not a new one. In fact, it’s been around since the 60’s. The only difference is that the typewriter has been replaced by the keyboard. Nonetheless, website content writing for a campaign can be genuinely informative while being a worthwhile read, which could do wonders for promoting a product or service online.
How to Connect with Customers!It is true that many content marketers and SEO’s get a bit anxious and even freak out a bit when planning a content marketing strategy, and rightly so. They do this because, they more than anyone else, know all too well that in online content marketing, just when you think you have ‘nailed it’, the rules of the game change, leaving you to consider other tactics and strategies.What is Content Marketing.
Raise Your Rank!You knew this would be coming, didn't you? Think about the time and money you’ve spent to bring people to your website. What will they see when they get there? You've convinced them that your site is worth visiting, so they are expecting to find the information they were seeking. Will it be easy to find? And is it there at all? What I’m trying to say is that your website has to be ready for your visitors.
What Makes Your Website Look Good and Rank Well?SEO and SEM are the newest methods used by businesses of all sizes to reach their customers. In this sense, the Google market has become a science in itself, which is why understanding simple terms like SEO and SEM means a lot, especially if you’re looking to make a career in online marketing. So let’s just dive into it, shall we.
Laying the Smackdown on Onsite and Offsite SEO!Who likes crappy website ranking? Most people think that search engine optimization is just doing a bit of research, getting the right keywords and bam … traffic jam! But it isn’t that easy, and studying a few SEO case studies will prove my point, so this is just going to be a tip-of-the-iceberg take on the right SEO strategies that will hopefully shed some light on how newbie SEOs can make their websites more attractive to SERPS.
It is estimated that the World Wide Web is now the proud owner of about twelve billion pages. Congratulations! That is a mind boggling number but it makes perfect sense because ever since businesses have adopted SEO (Search Engine Optimization) into their online arsenal, the numbers of online sales revenue have shot through the roof, putting the SEO in demand permanently.
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.
As we gaze at the apparent rise, and well, further rise of Google, it becomes even more apparent that as SEO experts, the best thing to do in order to be in the search giant’s good graces is to keep monitoring our niche keyword trends that are being used by our competitors.For the SEO expert, there are two clear strategies which they can use when picking topics for any form of online media.