In recent months, Google has been doing its utmost to prevent webmasters from manipulating their results through link building. For years, marketers, webmasters and just about everybody with a website that wanted to rank high in Google have been using a number of techniques and fads to get to the top of the SERPs.
One thing you can always say about the Internet is that it’s constantly morphing. In the late ‘80s to early ‘90s, it was a novelty. Not many people owned personal computers, and if they did, they paid a bundle for them. I remember buying my first PC in 1986 and it cost $2,500 for a 20M hard drive. At the time, I didn't even know that the Internet existed, though people were already using it.In the 1990’s, being online was cool…a novelty.
Having an online presence is becoming a major marketing trend and a must for many businesses. However, most business beginners start out making common online marketing mistakes, such as prioritizing SEO keywords rather than making their business website easy for visitors to read. Although social media networks and SEO are key elements to online marketing, there’s more to Internet marketing than that.
If you‘re an inbound marketer who‘s all about “link earning,“ then this article isn‘t for you. If you think that “content marketing is the new SEO,“ then this article isn‘t for you, either. But if you‘re an “in-the-trenches“ 75-emails-a-day link builder, then you‘ll love what I‘m going to share with you today: nine killer tools that will make link building efforts easier and more effective. Let‘s get right to them, shall we?
This November, leading online marketing experts and multi-channel retailers will meet in Kiev for the Online Retail Business Exhibition. This event is the largest of its kind in Eastern Europe, serving over 700 attendees. The event is separated into two parts, one being an open opinions exchange regarding different industry topics led by field experts and the other being an exhibition of professional products and services.
Still stuck on where to get content ideas for blog posts or social media posts? Well, last time I wrote about content ideas and how you can use SEMrush to find them. If you‘re already tapped out there, and can‘t find any more ideas for content, then you may want to try newsjacking. You can use SEMrush.com to help you find content ideas (and monitor certain sites) for newsjacking..
When speaking of guarantees and exact sciences, SEO shows up pretty low on the list. Even further below it sits Online Reputation Management (ORM), the distant, more volatile cousin of SEO. Online Reputation Management is one of the most popular SEO branches right now, and it doesn’t look like the growth of the industry is slowing anytime soon.
Several studies have been done online with both small and big Web business, which indicate a) how much websites mean to their companies, b) how well their visitors are treated when they arrive, and c) how well the websites convert. The stats are rather interesting. There are some small tweaks you can make to your own Web business, be it big or small, that will not only improve your visitors’ experience, but your search standings, as well.
Search Marketing Expo is the world’s leading Search Engine Marketing Conference with events in cities all over the world.This October, Sean Malseed, SEMrush’s own Director of Strategic Development, will be presenting at SMX Stockholm! His presentation will cover PPC data on eCommerce in Nordic territories.
Google has been shooting down sites left and right with Penguin penalties due to a variety of factors, but one thing that has become clear to many online marketers and link-builders is that Google is no longer tolerating low-quality links and content. To keep yourself ahead of the game, you have to make sure you are building your links alongside valuable content.