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April 29, 2013
Archive

СPC, CPM, CPA: Which online payment model do you choose?

by SEMrush Blog
Think of your Web site as an additional store location, one that is open and serving your customers 24/7. Just like any brick and mortar store, you need to attract target customers to visit your location. Search Engine Optimization or SEO is essential for keeping your content relevant to Google, Bing and other search engines. But SEO alone is not enough to keep your online shop top of mind with your target market.Don’t put all your digital marketing eggs in one basket.
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April 26, 2013
Archive

Creating Word Clouds for Website Navigation – Does Your Website Need It?

by SEMrush Blog
The ease, or difficulty, of navigation plays a huge role in the overall user experience of a website. Google has placed a lot of importance on the UX for SEO purposes. You cannot expect to top the search engine rankings unless your website is user-friendly and makes it easy for visitors to get around. Even a first-time visitor should be able to find his/her way without much hassle.
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April 26, 2013
Archive

A Short History of Tag Clouds

by SEMrush Blog
When you have to find your way through a place, for example a city or a country, you can use maps. Nowadays, you can have your map with you on a smartphone or tablet and keep track of your travels with GPS. Same is the case with websites as well. The website is a dense structure people have to make their way through to get to their destinations. For a webmaster, the destination of each visitor should be the landing page where the sales are made.
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April 26, 2013
Archive

Webmaster SEO Tools and Services You Shouldn't Neglect To Become Google Top 10

by SEMrush Blog
тThe recent changes Google has made to its search algorithm makes people think that it doesn’t want SEO to thrive. But why would it do such a thing? Google may have become a tech giant but at its heart is still a search engine. Discouraging SEO experts and webmasters would mean that it would lose a large percentage of its users. Thus, you shouldn’t pay much heed to anyone who says that Google is anti-SEO. On the other hand, Google actually wants you to thrive.
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April 26, 2013
Archive

Search Engine Optimization tips that really bring website traffic

by SEMrush Blog
If you have something valuable to offer and you want to sell it online, you will definitely need a website. But once the website is built, you need visitors that will later convert into customers. There are many tactics out there to increase website traffic from various sources and with different Internet-marketing tools.Since search engines are still one of the most important sources for customer acquisition, you should pay much attention to the SEO of your project.
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April 26, 2013
Archive

Let Google Bring You a Target Audience: All You Need to Know About Geo Targeting

by SEMrush Blog
Let’s assume you want to have your content rank higher to just several geographic regions, or you want to deliver different types of content to people from various geographic locations; maybe you want to restrict some regions from accessing your content. Nowadays, it is possible, and it is called geo targeting. So in online marketing target audience can be divided into many additional segments, but the core criteria for segmentation is often geo location.
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April 25, 2013
Archive

SEO Archetypes with Powered by Search

by Troy Boileau
When I started as an SEO I looked around for a role model. I wanted to find the most successful digital marketer and explore their methods and thoughts until I had a good enough grasp to venture off on my own.Instead of finding one, I found many, all of whom had fantastically different ideas of what was the best way to do online marketing.
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April 25, 2013
Archive

Guiding Googlebot through Your Website Pages with a Robots.Txt File

by SEMrush Blog
Marketers are familiar with the fact that search engines have crawlers that are used to recognize websites and the pages contained within. The search engine crawlers play a major role in determining the ranking for a particular page or website. This is why marketers should be wary of the Google crawler and the effect it could have on their search engine rankings. There is a way for you to control the way in which the pages on your website: guiding Google bot through your website.
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April 25, 2013
Archive

Social Media Advertising: Reaching Your Target Audience Fast and Easy

by SEMrush Blog
For marketers that have a clear idea of who their target audience is, using social media as platform for reaching them is the best approach. In some cases, marketers don’t actually know there they may find their target audience so they resort to SEO and other internet marketing tactics. Once they get to know their target audience, they move on to better ways to reach them. Social media advertising is and has been one of the most effective ways to reach your target audience.
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April 25, 2013
Archive

The Benefits of Google Analytics and Google AdWords Certification Programs

by SEMrush Blog
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
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