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With a nearly 80% market share, your site may be one of the tens of millions of sites that uses Google Analytics to track the performance of your website. But what does that mean for you? What metrics should you look at and focus on? The answer is, that depends on your goals.Every website has a different reason for being. The goal of a retail website, for example, is to have visitors buy and complete a checkout purchase. Publishers want to sell ad revenue, likely from ad impressions.

I've been thinking a lot about SEO as we know it. It might be due to all of the gloom-and-doom blog posts since the latest Penguin update. You know the ones: "SEO is dead," "Matt Cutts is out to get us," "SEO is not dead but breathing its last,” "Now that Google is taking care of SEO what do the rest of us do all day?" All of this FUD (fear, uncertainty, and doubt) has our collective imaginations running wild. Here's what I think: SEO is not dead.

During the conference, leading experts in the field will inform you about the latest tricks and trends of search and Internet marketing.Berlin’s large scale online marketing conference is dedicated to far exceeding the needs of its attendees, speakers, and sponsors.

Using links to determine online authority is what set Google up to be the search giant that it is today. The idea behind PageRank was simple; just like an authoritative paper in the real world gets cited by other papers, an authoritative site should get links from other sites online. The site with the most links (along with some other factors) is probably the most authoritative and therefore the most valuable to searchers, so it should rank well in the SERPs.

Some not-so-nice people from all over the world delight in hacking websites. They see defacing someone else’s property as climbing Mt. Everest. They do it because they can. Sometimes, it’s a protest move. Other times, it’s just plain rotten and dangerous, such as when they grab your site for phishing or they install malware that messes with your visitors’ computers.People don’t think too much about this. They figure hacking only happens to corporations and/or governments.

Do you blog for your business? If so, don’t worry about using keywords in the copy, the article’s title or meta tags. Those things are only important if you want your prospects to find your articles on Google.Hold on a minute.You want your articles to get found in Google?Oh. Well, that’s a different story.

In the early days (of guest books and java applet littering) there was confusion about the acronym SEM. Before it became tied to search engine advertising exclusively, it was a concept that lived with natural search optimization – at least in some pockets.I want it back.

Brian Spero is a contributing team member of Money Crashers, where he helps run online marketing campaigns and writes about business, technology, and finance.With billions of consumers shopping and spending money online every day, there's no wonder businesses small and large are jostling to jump-start an effective online marketing campaign.