The object of search engine optimization (SEO) is to get pages ranked in the search engine results pages (SERPs), which allows us to cash in on some of that great, free, targeted traffic that search engines provide.To get that free traffic, there are things you can do on the page, like creating a good SEO-friendly title and description in the meta tags. Or like finding keywords that apply to what your page is about and using them when writing what real people can read.
I know that as site owners we all want to see gargantuan jumps from our SEO efforts, right? Give me double the visitors, triple the conversion rate, ten blogs posts a week, and five times the social media followers…then, and only then, will I be happy with my SEO program. And over the course of my 13 years in SEO I have seen some sites skyrocket like that, but those tend to be the exceptions and not the rule.
Anyone who knows much about SEO knows that backlinks – where one site links back to another – are important for your search ranking. The more backlinks you have, the better – in general. But there are good links and there are bad links that you don’t want. Google considers some backlinks to be worthless or even poisonous to your site’s health.So, let’s talk about links – good links and bad -- and figure out which links you want to have and which you should avoid like Dengue fever.
What!? No more Saturday mail delivery from USPS? I’m not sure how I’m going to handle an empty mailbox on Saturdays when this goes into effect for the US Postal Service this summer (I may be one of the few who actually enjoys sifting through my mail Monday-Saturday, even if it is only junk). Yet, I can understand the reason behind it as many of us are on a advertising budget and trying to save precious dollars.
My SEO chops kind of came hand-in-hand with my WordPress chops. I learned them both at the same time and so, they have been growing along together. That started back in 2006, and today, I love WordPress more than ever.My company builds websites for people, among other services we offer, and I always recommend WordPress, no matter what type of site it is and no matter what niche the site is about. You can make the WordPress platform as complicated as you want to make it or as simple.
In the beginning, developers built Web pages. They kind of just hung out there waiting to be shared by their owners or anyone who knew the address. Sure, there were keyword-based search engines like Infoseek and AltaVista but they weren‘t completely reliable. When Google came on the scene, the search game completely changed. Google‘s main premise was simple: the more links a site has pointing at it, the more popular it must be. For Search Engine Optimizers, that was a simple time.
It’s happening! It looks like Blackberry is trying to make a comeback, and I have to say that I honestly didn't expect to see them in the news when I opened up my browser this morning. With most smartphone gossip being about the iPhone 5, Blackberry has made the headlines for the first time in quite a while.
Killer Content and GeorgeSince the crackdown on almost everything that’s been going on with SEO over the two years, many webmasters are scratching their heads wondering what the heck to do to get decent search rankings. If you haven’t had your ear to the wall, you’re probably still scratching your head, too, and wondering why your site no longer gets that great targeted organic traffic that it once did.
We all make mistakes in day-to-day life, that’s for certain. But when it comes to marketing, mistakes can be made in Internet marketing campaigns and PPC, often without the business even realizing it. So I figured, why not take a look at some of the most common, most ridiculous, and most surprising mistakes that marketers tend to make: