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Search Marketing Scoop is our new podcast that features our brilliant and charismatic host, David Bain, and expert guests. They will discuss the latest news from Google and offer valuable insights for the search and online marketing communities.

Competition today is higher than it has ever been before. One of the common truths in conducting business these days is you are now facing threats across industries and verticals, rather than just geographic location. Finding crucial insights all boils down to the tools and systems you put in place. Here are three incredibly powerful tools you can use to keep an eye on the competition.

Curious about what chatbots are and how you can get on board in 2018? Read to find out the basics and how to get started!

Search engine optimization is critical for everyone and anyone that has a website. An SEO-ready site is much more likely to outrank competitors in search engines, and search engines still dictate at least 50% of online traffic. In last week’s #SEMrushchat, we discussed all the different elements that make a solid SEO strategy. We were joined by Sam McRoberts, CEO of SEO agency VUDU Marketing.

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for SEMrush users.

SEMrush built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done faster. In this article I’ll show you how to use this tool to plan and manage your marketing campaigns easily and efficiently and save yourself some time.

For SaaS startups, attracting venture capital funding is usually the foundation for driving explosive growth. However, for some businesses, success is the result of hard work and good marketing with no huge funding to help. Instapage and Grammarly are two businesses that have achieved success without funding. Here are some of the actionable lessons you can take from these two brands.

See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.

Creating a successful content marketing strategy in a foreign language is not always easy. You need to consider cultural differences when drafting a message to your foreign audience. In this article, I have discussed the five key steps to creating a successful content marketing strategy in a foreign language.

Whether you are working at an agency or on the client side, in all likelihood, you are spending at least one day a month pouring over your Google Analytics (GA) account to pull together reports for various parts of your site. It is time to automate! Learn 5 simple ways to automate now.