Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the tactics that have been used. Let’s take a look at some content strategies that have gone viral and see what you can take away from them.
Creating content that engages with the audience and is shared widely and rapidly is important. However, how do you write valuable blog posts, create insightful infographics or videos with handy tips? Learn 6 effective strategies for creating viral and evergreen content and 5 techniques that will help you discover new topics.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.
If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out five important things advertisers should pay attention to.