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Tara M. Clapper

Seasonal Blogging: Summer Blog Post Tips

Tara M. Clapper
Seasonal Blogging: Summer Blog Post Tips

Summer is here and it's inspiring. It's time to drive with the windows down, fire up the barbecue and head to the beach (here in Philly, that's called 'going down the shore'). Naturally, this creates a desire to blog about summer and connect with audiences also celebrating the season.

Let's look at some tips for strategizing your summer content.

Summer Content Doesn't Have to be Trendy, Just Informative

Seasons happen every year, so even your summer content can be evergreen. Seasonal content provides no reason to deviate from your preferred successful mix of evergreen and trendy content. While you might want to tackle the most current popular summer books or movies, you should also consider writing about summer topics that will be relevant for years to come.

When Should You Publish Summer Content?

Holiday and seasonal content starts to become relevant as many as 45 days before the event begins. Create a quick buyer persona and think like the person you're trying to reach.

Ask yourself when your readers or prospects start:

  • Planning vacations
  • Buying summer clothing
  • Considering automated marketing solutions because they're taking vacations
  • Wondering how they'll check in on things at the office while they're away
  • Buying books or downloading e-books for summer reading

Depending on your business, you can use this information to inform and plan your editorial calendar.

Summer Blog Post Topic Ideas

You can take any popular summer theme or blog post idea and focus it for your audience. Let's say I'm writing a summer-themed blog post for an audience of social media enthusiasts. Here's how I could focus each general topic:

  • Best Beach Reads --> Best Social Media E-Books to Read on the Beach
  • Alcoholic Beverages --> Unwind with the Social Media Margarita [Recipe]
  • Best Beaches --> 5 Most Frequently Tagged Summer Beach Spots
  • Summer Vacation --> 5 Summer Social Media Safety Tips for Families
  • Summer TV Shows --> 6 Tech-Related TV Shows to Binge Watch This Summer

You can find more topics and ideas here.

Use Facebook's Targeting Features to Promote Your Post

Unless you're trying to reach an extremely local audience, chances are your summer blog post won't apply to everyone reading your blog. This means Father's Day posts are going to get to people in countries that don't celebrate it, or your 'Jersey Shore' references may be lost on some of your crowd.

If you're promoting your content on Facebook, though, you can easily reach the people you want without making an international audience feel excluded.

When you make a post on your business' Facebook page, you can target your post regionally. If you make a seasonal post, this allows you to share it with only global regions that are experiencing that season currently.

Select Location

You can target your post links to specific locations when you schedule them on Facebook.

Select Location

Target regions that experience the season in question.

Do you have any additional tips for summer and seasonal blogging? Let us know all about it in the comments.


Tara M. Clapper is Technical Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Connect with her on LinkedIn and Twitter.

Tara M. Clapper is Content Development Specialist at Express Writers and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @irishtara

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