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SEM Tools: Must-Have for SEO and PPC

SEMrush Blog
SEM Tools: Must-Have for SEO and PPC

Let’s suppose you have decided to start your online business. What should you start with? You can ask a reputable web designer to create a website for you. But how will you manage it? What does your success depend on and how can you keep your ratings up? How can you keep track of the latest events happening on your site? How should you conduct PPC management? The answer is rather simple: you have to be able to use some of the most advanced SEO and PPC tools in order to avoid falling behind. In this article we will introduce you to some of them.

First of all, let’s define what is crucial for the destiny of your online business. Customers, of course! Who are they and where do they come from? They are ordinary users who visit your website for some reason – most likely they found your page through a keyword they entered, or followed a link that referred them to your website. If such visitors like your page, and they find what they need there, they convert into customers. The greater amount of traffic you get – the better! Now let’s view some of the best SEO tools that can help you reach this goal.

Google Adwords Keyword Tool

It is a free Google keyword tool that can help you find the density of keywords and the number of users who search for things by using these keywords monthly all over the globe in certain countries. But this software is not very convenient for generating long tail keywords and it shows the same results to everyone. That is why your Google keyword research is not very competitive.

If you are new to website business, it would be good for you to learn about META Tags (a META Tag is a piece of text written in the HEAD of your HTML page) and realize that they play an important role in getting a good keyword ranking. In order to generate the right META Tag we advise you to use a great SEO tool:

META Tag Generator

Once you have the website title, description and keywords, you will be able to generate a META Tag that is right for your page. Many search engines pay attention to them and use them for indexing sites.

Another criteria of a successful website promotion on the internet is original content. Smart search engines quickly define the right owner of texts, and even if you decide to “borrow” somebody’s writings, soon you will be punished. There are a number of tools to help you can check how original your content is. For example:


This wonderful software will tell you if your content has been copied and spread through out the internet. Simply enter a URL and get the addresses of those sites that have scrapped your texts without giving you a credit for your work. You will find information about what percentage of your content has been copied and even receive a few tips on how make the plagiarists get rid off the stolen content.

Now, when you have corrected mistakes and optimized your web site, after all the work has been done, you would definitely like to see where your site places in the most widely-used search engine - and this is where you will need Alexa.


Alexa calculates traffic rankings that are based on the number of users who visit a website during a single day as well as the page views. If a particular user visits the same URL a number of times during the same day, all those visits will be counted as one. It gathers information about user’s IPs and the pages they visit.

Header Checker Tool

You will need this tool in order to see which response code you will get after entering a certain URL. You must make sure that your web site’s URL returns the appropriate status code and all the redirects work well. It is very important to use the correct type of redirect if you want to optimize your page.

AdSense Calculator

Do you want to know how much you are able to earn daily, monthly or yearly? Do you want to know how much you are going to be paid per click? Then implement the ADsense calculator, a piece of PPC software, to your page and calculate the average CPC and find out other commercial information with its help.


SEMrush is a powerful keyword software with an impressive data base that not only can show you the keywords according to which the website ranks and the number of searches by these keywords per month, but it can also reveal all your rival’s secrets in order to help you to work out a better strategy and leave your opponents far behind.

Now let’s view this keyword tool in action. Let’s study the site http://www.ice.com/ as an example. Enter its URL in the search box and here we go:


You can get information about the SEMrush rank, SE daily traffic and its price. You get all the information concerning the keywords that your rivals use to get a better ranking, and you can even find out who the major competitors of your opponents are, what keywords they have in common and what is different between them. Information about the SE traffic over the last several periods is also available. Moreover, you can find the potential ads/traffic buyers who are ready to collaborate with your competitors and stay a step ahead of them.

With the help of the SEMrush tool you can conduct the following operations:

Organic Searches

Let’s pay close attention to the information that we can get thanks to the Organic search function. With its help you can get the information about their location on the site, the amount of traffic according to each keyword, their trends and so on. You can find the same information about your competitors that will help you in developing a further strategy.

Advertising Research

You can conduct Advertising research, learn what is useful for PPC marketing, and as a result you will get useful information about your rival’s ads positions, major keywords they use in their Ads, CPC and URLs where their Ads are placed.


By checking the backlinks of your rivals you will get information about the domains and subdomains they come from, their quality and the anchors your rivals use to get backlinks of a better quality. Use the information to your advantage and soon you will be ahead of your strongest competitor!

Keyword Research

Thanks to the Keyword Research tool, apart from the above mentioned information you will learn about the related Google keywords, get a rich keyword summary and find out about the domains and URLs thanks to whose backlinks the website gets a better ranking.

We hope that our brief description of the most efficient SEO software inspired you to start using it immediately and move forward with your business. It is not as difficult as it seems, especially if you have a powerful SEO tool like SEMrush at your disposal.

All the mentioned above tools you can find if you follow the links:

Google Adwords Keyword Tool: https://adwords.google.com/o/KeywordTool

META Tag Generator: http://www.submitexpress.com/meta-tags-generator.html

Plagspotter: http://www.plagspotter.com/

Alexa: http://www.alexa.com/

Header Checker Tool: http://tools.seobook.com/server-header-checker/

Adsense calculator: http://www.miniwebtool.com/google-adsense-calculator/

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