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Kathleen Garvin

SEMrush at IRCE: Wrap-Up

Kathleen Garvin
SEMrush at IRCE: Wrap-Up

Last week, SEMrush exhibited at IRCE in Chicago, the largest E-Commerce Conference and Expo in the U.S. Approximately 10,000 people attended.

Two of our Senior Account Managers, Andrew Leib and Eric Van Buskirk; the U.S. Director of Finances, Maryna Hradovich; and the U.S. Marketing Director, Michael Stricker, staffed the SEMrush booth.

Also in town? SEMrush's very own CEO, Oleg Shchegolev, and CFO, Dmitri Melnikov. Shchegolev's impending arrival was reported by PRWeb and the Daily Herald.

Read on for a short show recap featuring photos and the team's deep-dish pizza of choice!

Our team at IRCE spoke with many attendees, including more than 100 devoted users who stopped by to say, "Hello" and offer feedback.

"We enjoyed several very positive mentions in speaker presentations that influenced attendees to come directly to our booth," said Michael Stricker, U.S. Marketing Director. In addition to exhibiting, SEMrush was the Search sponsor of Must-Attend Sessions and the Post-Conference Wrap-Up.


From left to right, Andrew, Michael and Eric at booth #159

The booth fielded questions from content agencies looking to aid their keyword and topic identification processes. They also spoke to large agencies and e-commerce brands about how our big data could feed their activities with keyword, ads and marketing intelligence that quantifies the marketplace for apparel, pricing and more.

Dima, Maryna and Oleg

Dima, Maryna and Oleg enjoying some treats at the event

SEMrush gave away a 42" Vizio flat-screen TV in a random drawing, which was won by Jesse Rhodenbaugh of ChannelAdvisor and graciously picked up by his booth mate Leo. (Editor's note: I will mail the screws for the base to Jesse with my apologies! - Stricker). During their stay, our crew dined on Mexican food from Zapatista and pizza from Flo & Santos.

"We deepened our ties with Internet Retailer," said Stricker. "I fully expect to return to IRCE next June."

Did you attend IRCE? Sit in on a great presentation? Or just want to talk about the awesome food you ate in Chicago? Tell us in the comments!

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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