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When it Comes to Global E-Commerce, SEMrush Has Got You Covered! [INFOGRAPHIC]

Phillip Brooks
When it Comes to Global E-Commerce, SEMrush Has Got You Covered! [INFOGRAPHIC]

When Mike Stricker, our Director of Marketing (and my boss!) first asked me to put together some statistics about which countries SEMrush compiles data for, I had no idea where to start.

I mean, just listing the countries for which we maintain databases for isn't particularly illustrative of the potential value of the data. Like with all data, for it to have value, it must ultimately have context.

For example, SEMrush compiles data for the following 25 countries:

  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong (China)
  • Ireland
  • Israel
  • Italy
  • Mexico
  • Norway
  • The Netherlands
  • Poland
  • Russia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • U.K.
  • U.S. (Bing)
  • U.S. (Google)

Okay, so that looks like a pretty impressive list, but what does that mean for you as a user of the tool? If you only need to know for sure that SEMrush has data for a single nation in which you're doing business, that's some useful information. But how do I tell a story with this data that goes beyond this narrow focus?

So I did some thinking. What if the story we tell with the data shows just how connected those countries that we monitor are, and how likely they are to make e-commerce purchases? Wouldn't that show be more likely to show value to potential users? After all, the greater potential for users to fall under our data's umbrella, the more thorough the reporting generated by the tool. Seemed logical to me.


Of the 25 most-populous countries in the world (as of 2013), SEMrush maintains databases for nine. That 36 percent sounds paltry, but when you extrapolate the populations of those regions, those nine countries represent a reach of over 1.1 billion people.

Top 13 Countries with Highest Internet Use Per Capita

Source: http://data.worldbank.org/indicator/SP.POP.TOTL

Which sounds all well and good, but how many of those people actually have Internet access? Great question.

Internet Use Per Capita

Of the 25 countries that have the most Internet users per capita, SEMrush has databases for ten of them. Again, only 4o percent of the total, but that's much closer to becoming data we can sink our teeth into. Within those ten countries an average of 88 percent of the population has access to the internet. That's a very sizable portion of their populations.

Top 22 Countries with Highest Internet Penetration (Google)

Source: http://data.worldbank.org/indicator/IT.NET.USER.P2

But that's not all. Of the Top 22 countries with the highest internet penetration (served by Google), SEMrush has databases for 19 of 22 nations! And we also compile information for Bing in the U.S. which makes that coverage all the more expansive.


So let's get down to the juicy stuff.


No one is buying online if they lack the requisite disposable income. SEMrush collects search data for thirteen of the top sixteen nations that have the highest wages and disposable income.

Top 16 Nations with the Highest Average Monthly Wage

The first rule in investigative journalism is "Follow the money."

E-Commerce Penetration

Worldwide, more than 40% of the Internet accessible population will make an e-commerce purchase this year. Of the 18 countries whose Internet users have indicated that they will purchase an item online this year, we maintain databases for sixteen (a staggering 88.9 percent)!

Top 18 Countries by E-Commerce Penetration

Source: digitalstrategyconsulting.com

Digital Buyers

80 percent of the countries that report the largest populations of digital buyers are monitored by SEMrush data.

Top 10 Nations with the Largest Populations of Digital Buyers

Source: emarketer.com/

E-Commerce Spend Per Capita

Of the countries that have the highest yearly per capita spend on e-commerce, SEMrush has databases for 80 percent of them.

Top 10 National Populations Spending the Most on E-Commerce Per Capita

Source: emarketer.com/


As you can see, SEMrush offers tremendous value for digital marketers working in global e-commerce. No other competitive intelligence tool on the market can give you the same coverage as SEMrush.

Ultimately, I wanted to tell a very specific story with this data, and found one that is ideal for an infographic:

When it comes to global e-commerce, SEMrush has got you covered!

Download the whole infographic below!


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Phillip Brooks is SEMrush's Content Marketing Manager.
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You guys are awesome, truly love the tool. But I just wish you'd give a little love to countries like Colombia, Peru, Chile, and Ecuador. Likely not a priority for you, but can't wait for that day I wake up to find those countries listed in your locations tab;)
Kathleen Garvin
RJ Mussiett
I'm sure they're on the list, RJ. :) Thanks for commenting!