logo-small logo-small_halloween

11 Features You Have To Try Out In SEMrush Position Tracking Tool

61
Wow-Score
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.
Learn more

11 Features You Have To Try Out In SEMrush Position Tracking Tool

Yulia Shevy
11 Features You Have To Try Out In SEMrush Position Tracking Tool

Every day SEOs face a very high-level challenge — how to keep up with all of Google’s weekly changes. Many market experts and data providers do their best to accumulate big data that could possibly help filter the most important patterns out and thus put together a list of “working for every occasion” rules. Trust me, we are one of those companies. Though common rules do exist, when it comes to “page-by-page” optimization, every case is very specific, and SEOs should know how to find a loophole to keep ahead. A good tool can really come in handy for this purpose.  

Many of you share your pain points, thoughts, and suggestions regarding our Position Tracking tool, and not only do we listen, but we also implement changes based on your feedback. We want to thank you for the time you take to help us improve our tools. I am honored to present to you 11 awesome features that will come in handy when trying to win the fight for Google’s top 10 positions for every specific page you want to make visible and for each city you want to attract new customers. Let’s dive in.

Feature №1: Filter by SERP Feature

I will start with my favorite, which is our new Filter by SERP Feature. You might have doubts whether trying to win Featured Snippets, for example, is a good strategy or not because of the controversial information on the web. Tim Soulo‘s recent study says that chasing the SERPs with Featured Snippets is not a good idea since the number of clicks you can get from them is less than the number of clicks you can get from the first position on Google in the SERPs with no Featured Snippet.

It could be the case for those big brands who have already carved out many first positions for many queries. In the meantime, we can find many success stories, like Glenn Gabe’s, which proves the fact that they actually help you gain new website visitors. SERP Features results change so frequently that it can be difficult to accurately check if they reduce the click-through-rate to the domain or not. Moreover, the quality of the answers provided in the snippet highly influences the user’s decision whether or not to jump to the website to “read more.”

Needless to say, there are plenty of special Google results that can help you to attract users’ attention to your snippet on the SERP. I would even call them “must-haves” for the mobile SEO strategy, where at times the size of the screen means SERP Features are the only chance to stay visible. Bastian Grimm is also 'feeling thoughtful' about this:

Do you recall my Oscars SERP screenshot from beginning of the year (if not, see: http://pa.ag/2xuze8c)? This one is also...

Posted by Bastian Grimm on Thursday, August 24, 2017

With a smart approach, you can choose SERP Features that will help you gain traffic, and avoid those that do not link to your domain but occupy the real estate of the SERP. In the Position Tracking tool we detect SERPs with or without the following SERP features, as well as a combination of them:

  • Featured Snippet
  • Local Pack
  • Reviews
  • AMP
  • Site Links
  • Video or Featured Video
  • Top Stories
  • People Also Ask
  • Images
  • Twitter
  • Instant Answer
  • Knowledge Panel.

In addition, you can see the queries with paid results. It is not actually a SERP Feature, but information about the presence of paid ads on SERP help you estimate how visible your domain could be in organic results, or you can choose to invest in PPC for some particular keywords.  

SEMrush-Position-Tracking-Filters

So, how you can play around with these filters? Here are some scenarios you might want to try out:

1. Check which keywords in your campaign trigger a target SERP Feature to see where you should focus your efforts.

Choose: target feature → option “on SERP” → option “Any domain across the web” in the drop-down menu.

SEMrush-Position-Tracking-Filter

2. Check to see which of your target SERP Features are already occupied by your rivals. There will be times that you will see some giant is in a SERP Feature and you won’t have a chance to move it. Don’t give up - find those queries where you can have a chance to win.

Choose: target feature → option “on SERP” → your domain in the drop-down menu → option “doesn't rank”.

SEMrush-Position-Tracking-Filter

3. Check where you managed to earn a SERP Feature. It is a good way to show your client or boss that your strategy is working.

Choose: target feature → option “on SERP” → your domain in the drop-down menu → option “ranks”.

SEMrush-Position-Tracking-Filter

Feature №2. Featured Snippets Report

If you’ve already jumped to Position Tracking to play around with SERP Features filters, there is a chance you may have started with Featured Snippets. Featured Snippets is one of the most popular explored SERP Features and to simplify the process of finding all your low hanging fruits we added this new report. So how does it save you time? Well first you are going to want to open this report and simply stay in the Opportunities tab. The ‘Difference’ column will show you where you hypothetically have the same or even better chances of winning a Featured Snippet position (positive number means you rank higher in organic results than domain that occupied Featured Snippet). Go to your rivals page and analyze what’s so special about it. These values could range from on-page SEO elements, structure of the content, the way it answers user’s question and other aspects that you’ve missed together with ‘position zero’.

SEMrush featured snippets report

On top of that, this report will automatically show you all the Featured Snippets that you won, where you’ve lost them and which keywords started or stopped triggering Featured Snippets in your location. With constantly increasing SERP’s volatility you have to remain flexible in your process.

Feature №3. Tracking Results in Local Pack Using Business Name

The other ‘good to win’ SERP Feature is Local Pack, especially if you business operates in different cities and your’s customer flow strongly depends on geolocation. Getting into local packs requires a lot of off-page work, this includes Google My Business page optimisation, correct and consistent NAP data usage, citation management and tuning up your website for local search. So making sure you are accurate in your position tracking efforts is very important here. If Local Pack is an opportunity that applies to you, don’t forget to set up your business name for all your locations to see where you managed to get into those Local Packs and where Google doesn’t include your domain. This is especially important when you target mobile device. If you notice that the spelling of your business name doesn’t match the one that you currently have in Local Packs, that’s a red flag that could mean you’d need to go back to the previous steps and recheck the information you provided.

SEMrush search by business name

Feature №4. Devices and Locations Report

That is the feature that so many users wanted, so we added it. Businesses keep going global, while users keep going mobile. This makes an SEO's work a lot tougher because it is not just a simple position changing for the group of keywords anymore. Those positions change in a very chaotic way in various Geo locations, they vary via device, and in some cases positions depend on the language that people use when searching for things.  

What would make it easier is the opportunity to have all your rankings in one place? Once you have added the pool of keywords you want to target to Position Tracking, and you want to track them for up to 10 targetings (by targeting we mean the combination of location, device, and language), we will offer you the choice to copy them in 1 click, as well as a list of your local competitors.

SEMrush-Position-Tracking-Visibility-Trend

Feature №5. Projects Merge

A small add-on to the previous feature, but very useful for those of our users, who already set up many projects with Position Tracking and now want to take advantage of the new option. In one click you can merge all the previous projects in a new multitargeting project. Which means you won’t have two projects for desktop and mobile and five projects for five cities. You will get one with all the rankings accumulated in one table with the opportunity to play around with filters.  

SEMrush-Position-Tracking-Merge-Projects

Feature №6. Interface Language Selection

Picture yourself as an SEO specialist who works on improving a website’s visibility on desktop and mobile in the following countries: USA, Switzerland, Canada, Belgium, UAE, or Thailand.

In this instance, there are many challenges. Your customers speak and search for information in different languages. To help people get relevant and easy-to-understand results, Google detects both geolocation and a browser’s language. So, to track the most accurate results, make sure you specify the language in the setup stage.

SEMrush-Position-Tracking-Set-UP

Feature №7. Competitors Discovery Report

They say you need to know your enemy; this applies to SEO as well. Many of your on-page optimization or content creation decisions strongly depend on your rivals in the SERPs. Stop looking for your local competitors manually or any other way. Take a look at our Competitors Discovery report, instead. We keep track of all of them for you. If you find some kind of Wikipedia-like giant, just blacklist them in one click. Find as many rivals as you can and add them to your Competitors list. Thus, you will see who is winning in the Top 3, Top 10, Top 20, and Top 100 positions in our Ranking Distribution report.

Another suggestion, come back to this report often and see which company has unexpectedly improved its performance. Talented start-ups and old market players surprise us all the time.  

SEMrush-Position-Tracking-Tool-Competitors-Discovery

Feature №8. Unlimited Competitors Tracking (all of them, in fact)

If you work in a highly competitive niche, and nowadays most people are, you have more than 20 companies trying to occupy your target SERP space. In fact, if you don't like massive spreadsheets, twenty rivals is the exact number that allows you to see them all at once in a table and not get lost in data. But if it’s not enough for your analysis, you can always delete some or all of them and add new ones. Since we track all 100 position all the time, you will be able to see the historical information for new competitors as well.

SEMrush-Position-Tracking-Competitors

Feature №9. Tags

Let’s imagine we work on the optimization of an online store that, for example, sells sports equipment, clothing, and offers a big assortment of goods. In this case, we have thousands of keywords for various product categories, various locations, seasonal occasions, genders, ages, and colors. I am sure you realize that this list can go on and on. You have two options here: give up or use tags. Let’s stick with the second one. Assign the right category to the group of keywords, and you can easily sort them afterward.

Also, circling back to the Competitors Discovery report, you can click on one tag and see different rivals for different niches. You would have to compete with different companies when aiming to get to position 1 for the keyword “cheap bikes” and for the keyword “summer swimming suits sale.” Using these examples, you will get a much clearer picture.

SEMrush-Position-Tracking-Tag-Manager

Feature №10. Customized Alerts

A very passionate SEO specialist might want to check all the queries daily and chase every opportunity for improvement. But with the increasing madness on SERP, there are fewer professionals that can handle this much work. Especially in the case mentioned above, when you have over 1000 keywords in one campaign. Save your precious time and set up custom alerts to receive email notifications only when you have the type of changes that are important for you. For example, major gains or drops in your SERP position might need your attention.

SEMrush-Position-Tracking-Alerts

Feature №11. Stunning PDF Reports

No matter how hard we try, most of the time we face the challenge of proving that our efforts bring valuable results. Numbers do talk, but when you show them to your boss or client - the ‘picture’ also matters. With our PDF builder, you can make a visually appealing report in a few minutes. This add-on eliminates the need to create reports manually, automatically updates your results, and sends it out to everyone you choose. Moreover, you would just need to set it up once, and then you will receive customized updates for as long as necessary to achieve your goals.

SEMrush-PDF-Reports

Share your ideas with us!

Keep up with our product news in the News Section, here on our blog in the Discover SEMrush category or on our official Twitter account.

And don’t forget to share with us all your thoughts and suggestions at tracking-tool-feedback@semrush.com. Let’s make our Position Tracking Tool even more awesome together.

Find all the ways

to win SERP Features

Please specify a valid domain, e.g., www.example.com

Like this post? Follow us on Feedly and read more interesting posts:

Follow
Yulia is passionate about user listening. She builds bridges between SEMrush development team and online marketing community.
Share this post
or

Comments

2000 symbols remain
omer bashwal
Hi very good articals
Thanks for Sharing keep up the good work
Yulia Shevy
omer bashwal
Thanks, Omer! We'll do our best!
David Sayce
Great article Yulia, looking forward to those new features
Yulia Shevy
David Sayce
Thanks, David! They will be live very soon :)
Akash Srivastava
Great
Very well explained. Thanks a lot.
Yulia Shevy
Richa
Thanks for the feedback, Richa! Easy to use - easy to tell about it :)
Very nice article.
Thanks a lot
Yulia Shevy
Panav
My pleasure! Let me know which features you like most :) Feel free to share your experience on Twitter @YuliaShevy