As one of the most popular SEO events - BrightonSEO - approaches, we spoke with Kelvin Newman. He is the Founder of BrightonSEO, and we got to ask him a few questions.
We talked to Kelvin about his expectations for the upcoming event, and the reasons behind its success.
Why is BrightonSEO so popular? What’s your secret?
There's no secret, really. It all came about by accident.
All we've ever tried to do is fill a gap in the market and provide people in the industry with quality information in a free, fun and accessible way. It seems they've appreciated that, and the quality and caliber of the presentations. That's what's kept the events growing strong.
How will this upcoming event be different than previous ones?
The event in April is our biggest yet. We're running the most Training Workshops we’ve ever had. After the success of speed mentoring, which we trialed at the September conference, we'll be bringing that back bigger and better, too.
What will be the hot topic at BrightonSEO this year? Which SEO topic is leading the pack?
It's hard to say, as we cover so many aspects of search at BrightonSEO. There seems to be a lot on processes and strategy this time around, though.
You started as a copywriter. Does that background help you in other areas?
I hadn't really thought about it. I think, with writing, you always start with a rough draft and work it into something awesome. Often, it’s the little fiddly bits, which are the hardest to get right.
I suppose I look at events like that, too. I have an idea and start making it up as I go along. I just work on the fine-tuning as time goes by.
What keeps you motivated and inspired in what you are doing?
We work in such a fast-paced industry; it just keeps growing and growing. The changes and developments in the industry itself are a factor, but it's about providing a service. Helping others in the industry do their jobs better gives me the biggest pat on the back.
Kelvin Newman is the Founder and Managing Director of Rough Agenda, Founder of Content Marketing Show and Founder of BrightonSEO, the free one-day search marketing conference.