Today, we're going to break down the SEMrush URL Organic Positions Report.
This video was created by David Black, Head of Customer Relations and Video Content Development. You can view the tutorial online here.
Every organic result in Google is attached to a URL. The SEMrush Organic Positions Report for URLs aggregates all your competitors’ keywords that trigger organic results associated with the specific URL landing page. This will help you identify the possible keywords being targeted in your competitors’ landing page content. It will help you see how much traffic a specific landing page receives, and how much that traffic is worth. It will also help you find keywords driving the most traffic to a specific landing page.
Proper keyword targeting will always be integral to the success of your SEO campaign and content development strategy. With the ability to aggregate all of the keywords directing traffic to a particular page you can now include multiple keywords within your content and not have to rely on a single term being used over and over. This may even help you gain traffic from many of the top keywords in your region of the search engine.
Knowing how much organic traffic is being driven to a landing page by the keywords for which it’s ranking can tell if the topic is worth your attention.
SEMrush looks at the search volumes of each keyword and where the page ranks for the keyword in order to determine how much traffic is being generated by a single keyword and in total.
But exercise your judgment, and be sure to look at multiple landing pages that rank for the same keywords so that you can get a better idea of how much traffic to expect if your landing page ranks for similar keywords in similar positions.
The table is sorted by keyword search volume. This tells you the most popular keywords, but the traffic percentage (%) column is going to tell you how much traffic each individual keyword generates for the entire domain. This is a great way to identify the top-performing keywords for this landing page.
Once you have all the information you need you can export this report to either CSV or XLS format. And if you have any additional questions, please reach out to our customer support specialists.