When working toward a goal, it helps to experience small victories every day. Measuring the results of each step of your marketing and SEO activities can be tough and time-consuming, but it’s the only way to know if you've chosen the right way.
How can you measure your SEO results? We asked this question to participants of our third Semrush Twitter Chat. Please enjoy these insightful answers and tips from our participants. And, of course, from Semrush Twitter Chat special guest AJ Ghergich, SEO and content marketing expert, founder of Ghergich & Co.
— SEMrush (@semrush) 5 ноября 2014
The 140-character format didn’t stop our guest expert AJ Ghergich from providing full and drilled-down answers to every question. So take a look at the check-list compiled from his answers.
What are the top SEO metrics you should focus on?
- Organic Search
- Link Referrals
- Unique Root Domains
- Top Landing Pages/Content and Visitor Engagement
- Indexed Pages
- Branded vs. Non-branded Organic Traffic
- Goal Completions by Channel (form fillers purchases, etc.)
Our participants agreed you should pay special attention to your landing pages and to the pages that generate the most traffic for your website.
Taking a look at your on-page SEO factors will help you understand the relevancy of your traffic.
And you should never forget about the ultimate metrics of your SEO campaign — leads, conversions and sales that come from different sources. “Always think about the end customer in mind, not about what looks good on a spreadsheet” (Learn Inbound @learninbound )
How to check if my SEO Company is doing a good job
Anyone who has hired an SEO agency at least once has asked this question. We all want to see growth from month-to-month, but what are the most essential metrics to look for?
As already stated, organic traffic is one of the basic metrics to look for, and one of the best ways to increase it is to build a strong content marketing strategy. A well-planned content outreach strategy should bring you quality, organically given links, increasing the number of unique root domains linking to your site.
Promoting your brand visibility to a relevant audience will bring more leads and sales: “If links built by an agency are not bringing high-quality referral traffic, they're poor-quality links.” (Learn Inbound @learninbound ) And don’t be shy about asking any questions!
A lot of participants pointed out that building a good rapport with your agency is one of the main factors of success.
How to measure the effect your content has on your SEO results
Yes, if you fail at your content strategy, you’ll fail at your long-term SEO campaign — it’s a hard fact. Over time, blog content, e-books, infographics, etc., should become a significant traffic driver for your site. So how can you measure the effects of content on your SEO results?
Remember that everything you do should be for your audience; and the easiest way to measure audience engagement is to check your social media traffic. AJ Ghergich @SEO also pointed out, “You will notice your top-performing pages will be filled with awesome content that you created and promoted. Long term, you should see your DA (Domain Authority) increase, as well as your overall organic search traffic.” If you do, you did everything right.
Jignesh Gohel @jigneshgohel suggested measuring “pre- and post-launch traffic comparison and improvement in relevant keyword's organic SERP.”
Learn Inbound @learninbound suggested making sure your content is attracting high-quality contextual backlinks.
What is more important to measure: overall organic traffic growth or growth for targeted keywords?
This question caused some debate among the participants.
And we’ve received a lot of arguments from every point of view.
As you can see, both metrics are very important. You can correct your strategy and find the right balance between overall organic traffic and targeted keyword traffic to get the acceptable level of conversions.
What are your 3 favorite tools for tracking SEO success?
When the conversation turned to favorite SEO tools, almost all the participants were unanimous:
- MOZ Analytics
- Google Analytics
When choosing the right tool for tracking your success, try to determine what kind of data you actually need. You can use either a powerful SEO suite, which will show you massive amounts of data about almost every aspect of your SEO campaign, or a specialized tool, which will provide detailed and insightful data about certain aspects of your SEO activities. Whatever you choose, I think you should follow this advice from Learn Inbound. @learninbound — "Just remember that SEO tools are only as good as the person using them!" AJ Ghergich @SEO agreed with this point, and added, “No tool can create amazing content — it really all starts there.” Finally, take a look at these three tools you don’t even need to buy:
We hope you enjoyed reading! If you want more great advice about SEO, join the next Semrush Twitter Chat on Wednesday!