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Rodion Kovalenko

SEMrush Twitter Chat #4: SEO Myths Busted

Rodion Kovalenko

How do humans create myths? Here's a kind of “recipe”: Take one part accident, combine it with your own fantasies and wishes, and add a bit of ignorance. Some consider myths to be nothing but a lack of knowledge, but maybe they’re just an effort to achieve it.

SEO, like any other marketing technique, has been surrounded by myth since its inception. Moreover, SEO myths are twice as powerful as Hercules and as slippery as Loki. I’d bet a grand you’ve already heard SEO is dead; The more pages Google will index, the better; and You should ask Google for optimization. So, it's time for us to examine these myths more closely — and possibly bust some of them.

Our recent Twitter chat titled “SEO Myths Busted” was intended to reveal all of SEO’s mysteries and secrets. I hope you enjoy the answers from our participants and our special guest Tony Dimmock, SEO expert and founder of Dimmock Web Marketing, an Internet marketing company and SEO consultancy in Hitchin, UK.

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First of all, let’s talk about where this myth comes from. An Optify study claims the first three top positions get 58.4 percent of all clicks, while links in the first positions get 36.4 percent of users’ attention. So there is no doubt it’s crucial for a website to get the first positions.

But let’s look at it another way — is the main purpose of SEO to generate clicks? At the end of the day, we have to think about conversion rates. So don’t forget that focusing on the sources of traffic can generate more sales! As Mike Blazer ‏(@MikeBlazerX) said, “You don't need all the traffic, just the traffic that will convert. Consider aiming at conversions.”

One of the best sources of the “right” kind of traffic is landing pages. Here is some advice from our guest expert, Tony Dimmock:

Remember that content is still a king!

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I chose these two tweets because they answer our question completely. Jan-Willem is right. From an SEO perspective, it can be counted as useless, but Umar Khan pointed out a very important issue — if you are constantly working on your brand awareness, your reputation and on getting nofollow links from reliable sources, then those links are still working for you.

So I think the myth that nofollow links are useless is busted. Also, remember that nofollow links “diversify the backlink profile and also help avoid a link spam penalty,” according to Sarrah Mcgraw ‏(@SarrahMcgraw).

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This myth was busted right away.

All participants agreed that good SEO works well with a mix of other marketing activities. Depending on your business model, your audience, and other factors, you can create the perfect mix by following these steps: produce good content, choose the right channels to provide information and get user engagement.

Also, don’t forget SEO is not a magic bullet; you have to be sure your website itself is good enough.

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A lot of local companies think they don’t need a website or SEO because they are not a global company; but, our SEMrush Twitter Chat participants busted this myth and offered a lot of tips on how to increase your local visibility.

Don’t miss these useful links that Tony shared with us: "The Definitive List of Local Search Citations" and "Schemas for On-page Optimization for Local Businesses."

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It’s hard to notice a connection between SEO and usability if you’re a newbie. Sometimes site owners seems to forget an important point, and Laurel Marcus is absolutely right to point it out.

But you lose even more than money. If UX is bad, you lose credibility. In turn, lower engagement means lower ranks, which will negate all the effort you’ve put into SEO.

According to Tony Dimmock, UX begins even before the first visit! From the first SERP snippet relevancy to landing page expectancy.

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No doubt this one is tough. Let’s face it: we all deal face-to-face with scammers of all sorts on a daily basis. Some of them just want your money, but some can be really dangerous.

As Tony Dimmock mentioned, “It’s hard [to tell if someone’s a true expert], just like when interviewing someone for a job.” No wonder companies are so suspicious these days! To protect your business from “cowboys,” almost all of the SEMrush Twitter Chat participants pointed out that you should keep three things in mind: their promises, their methods, and their general attitude.

Another way to know if you are dealing with a professional — ask your agency or consultant for a portfolio or references. I think you’ll agree that nothing can convince you better than success stories.

Tony Dimmock also described one huge difference between a good and bad SEO company — a bad one doesn’t understand your business goals.

If you want to get deeper into this topic, check out these bang-up articles Tony Dimmock shared: “How to Choose the Right SEO vendor” and “Cliff Diving with Panda, Penguin, and Pirate: Now What?

We hope you enjoyed this Twitter chat wrap-up! Please join our next chat tomorrow, Wednesday, November 19 — “Tips to Spice Up Your Blog” with Joe Griffin, the CEO of iAcquire and ClearVoice! Use #SEMrushchat to join!

Comments

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Joseph AO
Joseph AO
Thank you. How does one participate in your Twitter chat in future?
Kathleen Garvin
Kathleen Garvin
Joseph AO
Hi Joseph! You can join us every Wednesday at 11 a.m. (EST). Follow along with #SEMrushchat :)
Tony Dimmock
Tony Dimmock
Thanks for having me and for sharing my tweets in this post. Really enjoyed busting those myths and setting the record straight :)
Rodion Kovalenko
Tony Dimmock
Much appreciated! :) Thank you for participation and brilliant answers
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