Search Engine Optimization (SEO) is tough for someone out of the industry. The right widget and module, subtract theory and use of better balance of content might produce better marketability.
Like most technology, it is important to renew and revamp online marketing efforts every year since the older approaches may already be outdated. Competition might jump to the top when a company tries to stick to their original plan. When the bottom-line depends on the marketing ability of SEO efforts, it is important to do everything in one’s power to enhance the reach.
Here are seven effective SEO tactics that you should explore – starting now.
1. Implement optimization strategies for regulating mobile traffic
A strong mobile strategy is essential for most brands today. The truth about this part rings true every year and is now more important than ever before. Google’s recent update also clarifies about the need for mobile optimization or else your site rankings are surely going to lag behind.
Smart brands always invest on mobile-responsive websites. But one needs to also pay attention to other elements such as page load times, along with overlays and popups. About 69 percent of sites which are mobile responsive were deemed “unacceptable” since page speed is a huge SEO indicator and fast loads are highly important to maintain visitor interest.
Most responsive sites feature slow loading times so adding popups will be a detriment to the time consumed. Also avoid pages that do not support mobile platforms since users will have to skip those parts.
2. Learn about negative SEO monitoring and how to make amends
Getting hit by negative SEO would crash land your site in the netherworld. This would also affect the company’s bottom line. It is important to know the problem and regular monitoring would help considerably. Also, if you do not know about it at all, it is time to learn it and know how to get out of it as soon as possible.
3. Move away from keyword rankings to ROI-based reports
Everybody needs tangible information on the money made through the website. Such reports helps in determining the success of the efforts made on the website instead of just listing out rankings in Google search results for your preferred keywords.
The capability to track users will be very important for a long period of time, including initial search query visitors, goal completion for revenue, total lifetime value and other statistics. These figures would give you an insight into the flaws and foibles within the website if any.
Multi-touch attribution is the latest fad and much more sharper in assessing the site, better than in through Google Analytics. You can use a tool like KISSMetrics or make one for your own to fulfill definite goals for your website.
4. Apply traditional PR to link building
Traditional PR focuses on relationship-building while link building helps in building SEO. Using both techniques in a hybrid manner, one can score on links for the best sites while boosting relationships with customers and prospects. Most prolific bloggers have to attend to different guest post requests each week and business owners are already getting behind them.
Improve your odds of featured press releases by building relationships rather than asking content from preferred bloggers.
5. Pursue broader, more precise buyer keywords
The power of long tail keywords is well documented and they do help your SEO campaign. But the Hummingbird algorithm update from Google has changed this trend quite a bit.
Google now wishes for contextual understanding of broad content as well as the long tail keywords being used in the content. If your website focuses on mid-long or long tail phrases, then broad keywords might be avoided. Use both keywords on the website.
6. Use technical SEO strategies with content marketing campaigns
Technical SEO is highly useful and your website needs to comply with SEO best standards. But that does not win traffic. Technical SEO cannot land you on the top rankings and that’s where you need content marketing.
Creating content that even the biggest sites would love to link it is one approach. It is important to write content based on keyword data and yet aim for quality content. Detailed FAQs help. Also make sure, you target industry blogs and focus on indirect conversions. Cross-linking within the website is important too.
7. Know about expressed and implied links and apply them accordingly
Expressed links provide links to the resource mentioned while implied links just refer to the resource. Implied links are growing in importance since Google places high value on brand signals very important to your strategy. The strategy works since it means that you know about the industry and quite well-informed about it too. A good, strong link to the brands themselves lets the search engine know about your importance and standing too.
Is your site up to basic SEO standards? Let us know in the comments.