Are you ready to take the 2015 challenge?
The latest SEMrush Twitter chat, “SEO 2015 Workout: How to Gain Weight,” featured special guest David Amerland — author, speaker and analyst — and predicted trends for the new year.
What should we focus on? How many changes will we have to deal with? What do you have to start doing now to be on top next year?
Check out our SlideShare presentation, and find more answers after the jump!
Next year, we expect SEO to be harder, better, faster, stronger (couldn't resist a Daft Punk reference).
Are you ready? We all need to be prepared, so let’s start!
Be ready to work harder, because you’ll need great optimization. Focus on mobile optimization, and be sure you appear in local search.
Try to be better — a better content manager! Quality content has been crucial for a while. Well, nothing is going to change; you'll have to do a better job generating and managing it!
Be faster. You'll want a faster page loading time, easier-to-load designs and so on. Do whatever you need to do to keep users glued to your pages.
Strong and authoritative backlink profiles and internal links — don’t forget; these are some of the main ranking factors these days.
During every Twitter chat — no matter what the topic is — our experts always point out that central to every strategy is paying attention to your users. As a result, focus on content marketing, UX and mobile optimization. Next year, this trinity will still be a corner stone.
Don’t develop just one group of muscles; work on your whole body!
SEO itself can’t be treated as a panacea; it’s one of the channels that should be naturally integrated into a whole marketing strategy. As Tim Capper @GuideTwit, one of our participants pointed out, “SEO is marketing and marketing is SEO - communicate and work together.”
SEO is constantly evolving, and there's not always a clear finish line. So, how do you know if you are the best in a race without an end? Take a look at these recommendations from our participants.
Development of local search is part of the global trend we were talking about — being closer to your user. Provide them with correct and useful information, from bare minimums like NAP to expanded descriptions and additional information that also influences a person’s decision, like reviews. Use different channels; provide users with a great UX. Sound clear? Let’s take a closer look at the details.
One of our participants Manish Patel @manishw2gi shared some great links for those who want to get deeper into this topic:
New Facebook Search: Local Ignored Again — Big Mistake – Search Engine Land
Semantic search is another big thing to deal with next year. Luckily, our guest expert for this SEMrush Chat is David Amerland, one of the best semantic search specialists. David and our participants provided a lot tips on this topic. But if you want to learn more, check out SEMrush Twitter Chat #6, which is dedicated to semantic search.
Whenever we talk about tools, our participants always have a lot of recommendations. Hopefully you’ll be able to find the tool that will satisfy your needs!
Also, since we talked about content marketing today, let’s check out this post by Dan Smith @itsdansmith for Business 2 Community, which he shared during the chat: 5 Tools That Make Managing Your Content Marketing Strategy Simple And Straightforward.
It would be overwhelming to provide you with all of the great tweets during our #SEMrushChat. So, we decided to make a Top 20 list of the most active and authoritative participants (according to TweetBinder statistics) for you to follow on Twitter. Get great insights from some of the best!
Adam Dince @AdamDince
Ann Smarty @seosmarty
Bill Elward @billelward
Brandon Seymour @Beymour
David Amerland @DavidAmerland
David Herubel-Metin @davidherubel
David Prochaska @DavidProHQ
Dean Andrews @CodingStuff
Digital Mktg Inst @dmigroup
Ed Leake @EdLeake
Ian Lurie @portentint
Mike Blazer @MikeBlazerX
Mimi Davidson @mimiwebconsult
Niraj Bariya @NirajBariya
Rohan Ayyar @searchrook
Sam Hurley @Sam___Hurley
Search Engine Journal @sejournal
Tony Dimmock @tony_dwm
Data via TweetBinder
We hope you liked our recent Twitter chat! Don’t forget to download the SlideShare presentation, which will be a great reminder for you in the coming year.
We hope to see you again on Wednesday December, 17, at 4 p.m. GMT/11 a.m. EST for “How to Differentiate Yourself By Spying on Your Competitors” with our special guests: team members from Rival IQ.
Use #SEMrushChat to join!