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SEMrush Blog

SEO for Beginners: On Site SEO, Off Site SEO

SEMrush Blog
SEO for Beginners: On Site SEO, Off Site SEO

Laying the Smackdown on Onsite and Offsite SEO!

Who likes crappy website ranking? Most people think that search engine optimization is just doing a bit of research, getting the right keywords and bam … traffic jam! But it isn’t that easy, and studying a few SEO case studies will prove my point, so this is just going to be a tip-of-the-iceberg take on the right SEO strategies that will hopefully shed some light on how newbie SEOs can make their websites more attractive to SERPS.

What is SEO, Basic SEO?

What SEO basically does is to get the traffic from the free organic listing on different search engines. If you’re new to SEO, why not take five minutes and read the following?

What You Should Be Doing:

So how do you choose the right keywords to target? Here are the following tactics of onsite SEO:

Ignore Your Brand Keywords:

In basic SEO, the first thing we need to get out of the way is that you don't need to target your company name in your SEO efforts. This will happen by default anyway, so don't waste time and effort worrying about it.

Choose Proper Keywords:

Choose the keywords that you actually have a chance at ranking for. One mistake which is made by businesses time and time again is that they attempt to shoot for the highly competitive keywords and then end up disappointed when they never see any traction. This is a basic SEO mistake made by many SEO beginners.

Keyword Demand:

Another basic SEO strategy of online SEO is to always choose keywords that are in demand. It is frustrating when you see unethical companies and consultants promise their clients ""page one rankings"" for keywords that will have little or no benefit to the organization because of the fact that no one is searching for them.

Keyword phrases or other SEO terms might be easy to rank for, but if no one is searching for them, then it will bring little or no traffic to your website and all the time and effort you have put into it will be lost. A simple piece of advice regarding SEO for beginners is to choose keywords instead that have at least some demand in your market niche so that you can be assured that people are actually searching for your target keywords instead of the competitions’.

Onsite SEO:

Onsite SEO refers to anything which you can do to improve your own website or blog so that search engines like Google, Yahoo and Bing rank your website highly in their SERPS. The following are some points for effective onsite SEO:

  • Always use meaningful, relevant and keyword rich page titles.
  • Always use images containing alt tags.
  • Always use rich quality SEO content.

Offsite SEO:

Offline SEO refers to anything that is not part of your own website or blog, but that contributes to your page rank and therefore in the search engine optimization process. Offsite SEO is where most, if not all, of your referrals will come in from. Traffic filters through to your site from links back to various content and web pages. The more your blog or site appears in social references, tweets, social media, and so on, the better traffic you will generate for your website.

Here are some examples of effective offsite SEO:

  • Listing in DMOZ
  • Backlinks from Twitter tweets and other social networking sites.
  • Listings in Digg (or similar) entries.
  • Backlinks from bloggers talking about your business or webpage.

What are Social News Websites?

Sites like DIgg.com, Reddit.com, and Techmeme.com etc are social news websites made for people to discover and share the latest online content. Monitoring these websites is a great way to see what's hot for your website. This will also help you out with offsite SEO. Using these social news websites as a basic SEO strategy might have a low impact on the popularity of your website in the SERPS results but is beneficial nonetheless.

On-site SEO Vs Off-site SEO:

Onsite SEO (search engine optimization) and offsite SEO both use a set of techniques and tools to help improve a site's visibility.

Relationship between Onsite and Offsite SEO:

While it is possible to analyze onsite SEO and offsite SEO separately, it is important for SEO for beginners to note that they are intricately linked. Offsite SEO comes about because of interesting, relevant and engaging content on a business website. The content on a business website or blog falls under the onsite SEO category. So, in this sense, offsite SEO is a direct result of onsite SEO."

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