According to CustomShow, 63 percent of attendees remember stories. Only 5 percent remember statistics. These numbers speak volumes about the importance of content-rich business presentations. Not only do they impress decision makers and audiences, but they also elevate a company’s overall brand image. Now the question is: how do you break away from traditional PowerPoint designs and still deliver a power-packed presentation while keeping the SEO aspect intact?
Often recognized as the greatest corporate storyteller of our time, Steve Jobs understood the importance of interactive presentations far before the concept went mainstream. In 2007, he delivered a presentation citing the launch of three Apple products – a wide-screen iPod with touch controls, a revolutionary mobile phone and a breakthrough Internet communication device – before finally concluding, “Are you getting it? These are not three separate devices, but just one device and we are calling it iPhone!”
Though it was a real-time presentation, these tips and tricks are still applicable for online presentations. As they say, an apple never falls too far from the tree.
Marketers across the globe use business presentations as a vital instruments to sell products and ideas. Since a good presentation is worth its weight in gold, it’s important that all success-ensuring factors are taken care of well in advance.
But even the most creative and engaging presentation won’t do your business any good if it doesn't reach your potential audience. The Content Marketing Institute says in one of its blogs that presentations sans SEO are often lost in the vast ocean of the Internet. However, before we discover how SEO-friendly presentations can help you effectively spread your message, let's take a look at a few examples of the best presentations of 2015.
Now that you understand what it takes to create a brilliant presentation, let's explore how SEO-friendly presentations have the potential to stand out from the rest of the run-of-the-mill resources available online.
Optimize Title Slides
Since your presentation is going to be shared online, it is important to include a catchy and unique heading. A title slide is perhaps the first step for getting strangers casually browsing the Internet to check out your presentation. In addition, a title also helps visitors decide whether a piece of content is relevant to their interests. In such a scenario, it is important that your title slide is well-optimized. So you should master the craft of seamlessly integrating relevant keywords into your title. But make sure that you aren’t stuffing your presentation titles with unnecessary and passive words. Keywords must always fit in naturally in the phrase.
Once this is done, you can always show a little creativity by matching visuals within your content with your title. In a blog posted on Business 2 Community, writer Scott Gerber reveals that it’s smart to include visual elements when putting together a presentation or deck for a business meeting. Keywords help search engines decide whether or not your content is a perfect match for a particular search query, and using the right visuals can help you capture the attention of your target audience.
Use Long Tail Keywords
Once you are done with your title slide, it’s time to optimize the rest of your content with relevant keywords. In an article, Neil Patel explains that Amazon makes 57 percent sales from long tail keywords. In fact, integrating long tail search phrases into content helps improve organic traffic by up to 80 percent. So it makes sense to integrate long tail keywords when optimizing your presentation’s slide content.
Always try to use specific words and sentences in your content, rather than writing long and complicated phrases. This is usually helpful for keeping your content above others’ in general search. Keywords are also supposed to be organic, and just like the title, they should flow naturally with the rest of your writing. Make every effort to include your keywords in your presentation’s description. And if you aren't really aware how to perform keyword research, don’t worry! Oleg Shchegolev has shared some top time-saving tips for competitive keyword research.
The Importance of an Accurate Description
The description, or the summary of your whole presentation, is just as important as your content. It is vital to keep your description accurate and its tone thought-provoking. Sites like SlideShare require you to write descriptions when uploading your slide. Again, it is important to include relevant keywords in your description. With so much competition, you should focus on creating interesting content with a relevant message, something that can be described or concluded in just a few sentences. You can also use this space to include information about your company with links and social media profiles.
Know How To Tag Your Presentation Effectively
Tags are another important factor for an SEO-friendly presentation. Tags are essentially keywords that categorize your content in a more specific way. Make your keyword the first tag of your presentation, and then add closely related tags. But do not fill up your tagging space with tags that are not relevant to your content body, as using too many will make your presentation look like spam. Make sure you all tags that you’ve used in the presentation are well justified.
Share Your Presentation on Social Media
Sharing your presentation on social media is just as important as creating a good one. You can’t only rely on SEO, you need the help of social media as well. Studies show that out of 7.2 million people on planet, five billion people are on the Internet; almost 45 percent of the world are Internet users.
Share a link to your presentation on your social media profiles, and your followers will in turn share it on their own profiles and websites. It is quite evident now that search engines have a strong affinity for content with backlinks. The more your presentation is shared, the more powerful it becomes.
Take advantage of SEO techniques to help your presentations reach a wider audience. Take note of the above mentioned tricks and tips to connect and engage with consumers across the globe.
Have you had success sharing your presentations? Let us know in the comments.