One of the most relevant new terms for online marketing and business is "SEO growth hacks."
Although this is a relatively new term, the idea behind it is simple: startups were looking for a way to differentiate themselves from competition online to raise their rankings in the major search engines. However, most of these companies do not have the budget to compete with their competition in a traditional way. SEO growth hacks simply means generating attention for your company within the major search engines without spending a great deal of money.
Here are some of the SEO growth hacks for startups to come out of the online marketing idea mill in the past few months.
4 SEO Growth Hacks for Startups
Longtail Keywords and Google Hummingbird
Hummingbird is a Google search engine algorithm update that attempts to deal with the implicit query that is made from a Google site visitor rather than a cold, hard reading of the query itself. This means Google is likely to rank sites that engage with their audience on a personal level, answering questions in real time and consistently updating their websites.
The hack here is to use relevant longtail keywords in content that is on the website. This could come from comments on a blog post or answers to a question. A great place to put it is in the local business FAQ.
Reverse Engineering Competitors
A great way to get yourself to rank higher in the major search engines is to start with what has already been successful for your competitors. Using a keyword tool like SEMrush that can find the top keywords of your competitors is an excellent way to determine what has been working for them. You can then compete for the keywords that are also relevant to your website or modify your listings to better target the audience that you share with them.
Synchronizing Social Media
One of the best hacks is automating content updates on your social media profiles. You can use web tools like Buffer, HootSuite to automatically update all of your synchronized social media profiles at once at specified times of the day. Updating your content with the latest news bites in your industry will create user interest and direct Hummingbird to look at your site in a more trustworthy manner.
It is also a great practice to rotate between content that is trending and content that is evergreen. In this way, you will gain a loyal audience that can come to you for general advice while consistently pulling in a new audience that will come to you for the latest topics. The trick is to make sure that all of these updates to your website are relevant to your industry as well as to your business.
There is no benefit to holding all your link juice for yourself. With Google especially, linking out to authoritative and relevant resources is seen as positive for your search ranking.
If you combine a synchronization program with this mindset, you will be able to embed relevant links into your content without having to look them all up. You can also limit yourself to websites that have a good PageRank so that you do not link out to a site that is not trusted by major search engines.
If the content is really good, aggregated to all of your other social media profiles you can build link juice among your entire web of sites.
Make sure that your internal links are well indexed and live as well. There is nothing worse than being crawled when you have not updated your links internally as well as externally. All of the major search engines see this as a huge detriment to your trustworthiness, and your website will immediately be punished. After all, who would trust a website that can't even link to its own content in an organized fashion?
SEO for startups is a difficult and complex topic, to be sure. However, there is always a way to move ahead of your competition without spending your entire budget on your online marketing program.