What Are Stop Words in SEO? [+ Stop Words List]

Connor Lahey

Feb 05, 20215 min read
what are stop words

TABLE OF CONTENTS

What Are Stop Words in SEO?

Stop words (like “the,” “in,” and “a”) are common words that search engines may ignore in search queries and search results. Because they don’t affect the meaning of the query or content. 

They’re typically articles, prepositions, conjunctions, or pronouns used for grammatical purposes—not because they communicate a lot of meaning.

For example, consider these two SEO keywords:

  • Restaurants in Brooklyn
  • Restaurants Brooklyn

In this case, "in" is the stop word. Remove it, and the contextual meaning of the keyword doesn't change.

The concept of stop words (also known as stopwords, SEO stop words, or stopping words) was first coined by Hans Peter Luhn, one of the pioneers in information retrieval. 

Does Google Ignore Stop Words?

It’s probably rare that Google ignores stop words. Because stop words can have a significant impact on search intent (the meaning behind a user’s query).

For example, someone who searches “menu” could be looking for information about a restaurant menu or a popular movie.

Google search results for “menu”

Whereas someone who searches “The Menu” is almost definitely interested in the movie.

Google search results for “the menu”

Notice that Google interprets these differences and serves different results accordingly.

Historically, search engines ignored stop words to speed up crawling and indexing and save storage space. 

But search engines are more sophisticated now.

Google uses artificial intelligence (AI) and advanced natural language processing (NLP) algorithms to understand the nuanced meanings behind user queries and deliver the best results. To achieve this, they often need to take stop words into account.

Using SEO Stop Words in Your Content

Now that we've discussed what SEO stop words are, let's look at how to use them effectively in your content.

Stop Words in Page URLs

Generally, you should use short and descriptive URLs. Because they’re easier for search engines and users to understand.

This means avoiding unnecessary words, which might include stop words.

For example, your content management system (CMS) might suggest a URL slug like this:

  • /what-is-a-slug-url-slugs-and-why-they-matter-for-seo/

If we remove all of the stop words, the slug is hard to understand:

  • /slug-url-slugs-matter-seo/

But we can improve the slug by making it more concise:

  • /what-is-a-url-slug/

Google recommends keeping a simple URL structure

Stop Words in Title Tags

You should not remove stop words from title tags. Because they’re not only used by search engines—they can show on search engine results pages (SERPs).

Like this:

"Best shows and movies streaming on HBO Max - Variety" title tag on Google SERP

Imagine the above example had a title tag without stop words. It would read as "Best Shows Movies Streaming HBO Max - Variety." Removing the stop words here makes it read awkwardly and it's obvious that a part of the title is missing. 

When an element is seen by users and used to decide whether to click on (or stay on) your page, you should always prioritize user experience.

Stop Words in Body Content

You should not remove stop words from your body content. This will not improve your Google rankings—it will only make your content read poorly.

You must put your users first and never sacrifice their experience for SEO purposes. Always focus on creating quality content.

For more advice and context, check out our SEO guide.

Stop Words Are Important for User Experience

The reality is that stop words aren't something most marketers need to worry about. But by understanding what they are and how search engines process them, you're better equipped to make the right decisions around using them.

Ignore the advice to remove stop words from titles and headings as this can harm user experience, but consider excluding them from your page URLs if you need to shorten them and it doesn't change the context.

Always put your users first, and you'll usually find that this is the best thing for SEO results, too.

How to Find the Best Keywords for Your Content

If you choose the right keywords and incorporate them naturally (e.g., with the necessary stop words), you can rank higher and improve your website’s user experience.

There are many ways to perform keyword research—i.e., find keywords relevant to your site. 

One of the quickest ways is with Semrush’s Keyword Magic Tool.

Simply enter a basic term related to your niche (there’s no need for stop words here).

Then, choose your country and click “Search”:

"restaurant brooklyn" entered into the Keyword Magic Tool search bar

The tool will provide a list of “Broad Match” keywords by default. These contain your starting keyword(s) or a close variation.

"Broad Match" keywords related to "restaurant brooklyn" in Keyword Magic Tool

At this point, you can perform keyword analysis. To identify the best target keywords for your website or page.

If you find grammatically incorrect keywords, you should only use their grammatical form in your content. This might mean adding stop words (e.g., “best restaurants brooklyn” becomes “the best restaurants in Brooklyn”).

Don’t worry—you’ll still be able to rank for the ungrammatical versions.

For more advice, take a look at our guide on keyword optimization.

List of Stop Words

In this stop words list, we’ve rounded up more than 175 common stop words:

A

a
about
above
actually
after
again
against
all
almost
also
although
always
am
an
and
any
are
as
at

B

be
became
become
because
been
before
being
below
between
both
but
by

C

can
could

D

did
do
does
doing
down
during

E

each
either
else

F

few
for
from
further

H

had
has
have
having
he
he'd
he'll
hence
he's
her
here
here's
hers
herself
him
himself
his
how
how's

I

I
I'd
I'll
I'm
I've
if
in
into
is
it
it's
its
itself

J

just

L

let's

M

may
maybe
me
might
mine
more
most
must
my
myself

N

neither
nor
not

O

of
oh
on
once
only
ok
or
other
ought
our
ours
ourselves
out
over
own

S

same
she
she'd
she'll
she's
should
so
some
such

T

than
that
that's
the
their
theirs
them
themselves
then
there
there's
these
they
they'd
they'll
they're
they've
this
those
through
to
too

U

under
until
up

V

very

W

was
we
we'd
we'll
we're
we've
were
what
what's
when
whenever
when's
where
whereas
wherever
where's
whether
which
while
who
whoever
who's
whose
whom
why
why's
will
with
within
would

Y

yes
yet
you
you'd
you'll
you're
you've
your
yours
yourself
yourselves

Share
Author Photo
Content strategist, SEO and writer. Enjoys monitoring SERP volatility. You can find me reading Tolkien in the far north of Norway.
More on this