UPDATE: As of 4/15/16, Google has announced PageRank Will No Longer Be Available
One of the most popular metrics used for measuring the efficiency and quality of a webpage for a long time was Google’s PageRank. This was quite a popular metric used by digital marketers, however, over time, this metric has become more and more unreliable. For those who are not familiar with this metric, PageRank is a metric on a scale from 0-10 used to score websites. Ever since Google has made the announcement back in 2014 that they would not be updating this metric, the validity of this metric has significantly decreased over time.
Over the past 5-10 years, Google has been pushing off of supporting PageRank for searchers. Due to the lack of updates and even from statements made by Matt Cutts himself, digital marketers have been given the assumption that PageRank is on its way out.
So what can you possibly use now to validate and score webpages? For SEOquake users, many used the Google PageRank metric to measure websites. And one of the more popular questions we would be asked is “What do I do when I have a PageRank of n/a?” Well have no fear! We have a solution!
You will want to first go to the desired landing page you would like to retrieve information for. Once you are there, you will then want to clock the SEOquake icon (if it’s installed) to open up the information for the page. Now as you can see in this example shown above, we do not have a PageRank displayed. Instead this page is listed as n/a. So what do we do? Lets take a look at the Domain column here. The first metric displayed is SEMrush Rank.
Now for those who are unaware of what SEMrush Rank is, this is a custom ranking created by SEMrush that ranks every website on the Internet. Here is how SEMrush defines this metric:
“The SEMrush rating of the websites’s popularity based on organic traffic coming from Google's top 100 organic search results.”
So the way this metric works is as a list of all of the websites on the Internet. The website with an SEMrush Rank of 1 represents the top website on the Internet, based on organic ranking. SEMrush also provides this list of top 100,000 websites in our Ranks section under Domain Analytics. You can also take a look at this report here.
This metric can truly help you determine where a website stands over another. By comparing websites, you can now see how far apart they are based on their SEMrush Rank. This will also give you a clearer idea of how far one domain stands from another, since this metric is more of a ranking rather than a scale.
With PageRank having a reputation of being unreliable as it is, this is not a metric you should still use in your auditing process. With this being so outdated, using a metric such as SEMrush Rank can really help you when making any justifications. Feel free to give it a try today to see what great information you can gather on domains you are analyzing.
If you are ever looking for more information on a domain and would like to see what other metrics you can find, please take a look at what SEOquake can provide! With other information available at your fingertips such as backlinks data and even individual page information, this is a toolbar that will truly assist you with your marketing campaigns.
Have you been using something different to replace PageRank? Do you still use PageRank? Do you have any other suggestions for using SEOquake? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at firstname.lastname@example.org. You can also contact us on Twitter by using the #semrushcare hashtag.