There are plenty of strategies you can implement to get more out of your company email list – more website traffic, more conversions, more engaged customers.
Many of those strategies hinge on content development: writing compelling headlines, creating invaluable content and drafting powerful calls to action.
But here’s an email strategy that all too often goes overlooked: If you want to get more out of your email list, make sure you’re growing that list regularly. And don’t do so by buying contacts. Do it by actually getting people to volunteer for your company’s e-blasts.
Think about it: If you build a robust list of people who have shown an interest in your brand, and volunteered to receive updates – warm leads, you might call them – then you’ve got an amazing built-in advantage for every single email you send.
Getting Volunteers for Your Email List
But how do you coax people to sign up for your company email list? There are several efforts you can make, and they’re not as complex or as technical as you might think. As with so many things in customer outreach, some small gestures can make a big difference.
Consider these steps:
1. Refine Your Email List Signup Call to Action (CTA)
Don’t underestimate the impact of your calls to action. Conclude a compelling company blog post – or guest post – with an invitation for the reader to join your email list, and a handy link that can be used to subscribe. Essentially what you’re saying is: if you found this content to be valuable, and want more like it delivered straight to your inbox, click here!
Similarly, a gentle nudge to your blog readers, in the form of a discreet popup window, may compel some of them to subscribe. If that’s a little too obtrusive for you, at least put a signup box on the side of the blog. What you want to do is make it as convenient as possible for people to plug into your blog.
2. Provide Exclusive Content (Lead Magnet)
Of course, you can also try sweetening the pot. Maybe your reader doesn’t want to sign up just to receive company updates or future blog links—but a nice, colorful e-book, exclusive to email list subscribers? That may prove sufficient enticement.
3. Make It Shareable
Allow your current email list subscribers to recruit more readers into the fold, including easy-to-spot social sharing buttons on every email you send out.
4. Improve Email Signup Landing Page
Create a landing page where people can quickly and easily sign up for the email list, and include a link to it in your email signature. Ask your employees or co-workers to follow suit.
Making an effort to get email subscribers likely won’t be in vain. You’re investing in a better email list, which can have ramifications throughout your marketing. Do something to bring new readers into the fold today.
How have you successfully grown your email list? Let me know in the comments!