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Ross Simmonds

Six Subreddits Every Marketer Should Follow

Ross Simmonds
Six Subreddits Every Marketer Should Follow

When most marketers think about Reddit, they view it as if it's a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.

Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights?

Following the right subreddits (subcategories of specific interest on Reddit) can help you accomplish all of these goals. A subreddit is a forum style community, where a group of passionate people come together to share, discuss and engage on topics surrounding their interests. Subreddits are the backbone of the entire Reddit community and the conversations range from comics and BBQ to world news and bitcoin. Practically any topic you can think of has been or is being discussed somewhere on Reddit.

Over the years, I've watched brands first hand leverage insights they gathered from Reddit to achieve marketing success. As a marketer, I've used Reddit many times as both a tool for inspiration, collaboration and distribution.

Here are six subreddits that every marketer should know about and follow:

/r/Marketing (37,300+ subscribers)

This should be an obvious one.

I wouldn't say it's filled with game-changing information, but there are many members of this subreddit that you could learn a thing or two from around communications. One challenge with this subreddit is the constant flood of self-promotion and users pushing their own content.

That said, once in a while you'll come across some golden resources like this Social Media Sizing cheatsheet.

Top 3 Posts of All Time:

  1. Pranked my roommate with eerily targeted Facebook ads and drove him to complete paranoia
  2. If you use Robin Williams' name in your marketing today...
  3. My Instagram strategy. I followed this strict plan and got over 1000 followers in about a month.
/r/DataIsBeautiful (2,821,000 subscribers)

This is one of my favorite subreddits and I'd probably suggest you follow it whether you're in marketing or not. The information you can find here is a combination of both jaw-dropping or simply insightful.

For marketers, the benefit lies in our ability to understand how to make visual data more effectively, but also understand what types of insights and data people are interested in. A quick scroll through the top posts give you an idea of human interests and can help marketers understand what type of content they should be developing for their brands and clients.

Top 3 Posts of All Time:

  1. Plot millions of journal entries from 18th and 19th century ship logs, and you reveal a picture of ocean trade you've never seen before.
  2. Heart rate (bpm) during marriage proposal [OC]
  3. At what age do members of the opposite sex look best to men and women
/r/Funny (8,344,000+ subscribers)

This is one of those channels that you NEED to subscribe to if you're looking for a full Reddit experience. The content found in this subreddit is often hilarious (sometimes offside) and always found here before it goes viral on sites like Facebook or Tumblr. This is where a joke becomes an Internet sensation and a funny pic becomes a worldwide phenomenon.

Top SFW/r/Funny Post of All Time:

  1. This is Carter. He knocked on my door to ask if he could have a banana then left.
/r/Minimalism (162,000+ readers)

If you have a taste for minimalist living, art and design, this subreddit is for you. It's filled with amazing photos and artwork that encompasses the heart and soul of minimalism. As marketers, it's important that you have an understanding of what does and what doesn't look good. You don't have to obsess over it but you should have a good understanding of aesthetics when you're reviewing a site or advertisement.

Top 3 Posts of All Time:

  1. Dominos Pizza Box from the '60s
  2. "No Name" is a Canadian grocery brand that is well known for its very simplistic design. Black Helvetica on a yellow background.
  3. [arts] This sub [NSFW language]
/r/Writing (145,800+ subscribers)

This subreddit is made for writers. If you're looking for a channel that can help improve your writing ability, this is the one. Thousands of people visit the sub every week to share tips and discuss best practices for crafting compelling stories. Discussions range from rules for short stories to strategies for character development. It's a great resource and one that every marketer can benefit from.

Top 3 Posts of All Time:

  1. From Grammarly's Facebook page.
  2. George R.R. Martin on Writing Women
  3. The effect of sentences' lengths
/r/Entrepreneur

Of all the channels on Reddit, /r/entrepreneur tends to be the one at the top of my list for quality resources and information. It's not always filled with amazing insight but when a good post is published, it's not just good — it's usually great. The posts shared on this subreddit tend to be very transparent in nature and highlight both the successes and failures of entrepreneurs from around the world. I've learned so much from this community and have shared my own story here as a way of giving back.

Top 3 Posts of All Time:

Conclusion

While it's easy to waste time on Reddit browsing through countless threads of hilarity and debauchery, time spent on Reddit doesn't have to be time wasted. Subscribing to the channels above and consuming the thousands of valuable insights uploaded daily can lead to epiphanies and breakthroughs. It can lead to personal and professional development along with knowledge that can help change the way you approach your work or life.

Reddit is a thriving and authentic community that marketers need to take notice of and embrace. If you're using it as a lurker to simply gain knowledge and insight, this subreddits are a great place to start. If you're looking to use Reddit as a channel to start promoting your brand and business, things get a bit tricky. It can be done. But it's not going to be easy. That's why I've spent the last few months researching and studying the brands that have cracked the code.

In my upcoming book, "Cracking Le Reddit Code," I'll share with you the strategies and tactics used by successful brands to do exactly that.

In the meantime, I'd love to hear more about the subreddits you frequent and browse. Let's keep it PG/SFW. Comment below and let me know what channels you've subscribed to and why!

Image credit: Reddit & Canva

Ross Simmonds is the author of Stand Out: The Content Marketing Guide for Entrepreneurs and the Founder of Foundation, a B2B content marketing agency.

Comments

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SeoKungFu
I use(d) to frequent /r/bigseo and /r/copywriting as well, too.
Simon Denvers
Simon Denvers
Interesting post. Reddit is too easy to get sucked into so I avoid it now!

It would be better if you'd linked to the original articles in reddit - you started off doing that but then started linking to images that the articles referred to. A lot of the time the comments are more interesting or useful than the actual content. Well OK, mostly. It is reddit after all.
Ross Simmonds
Simon Denvers
Thanks for the feedback Simon!
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