Every day, people are searching for small to medium size businesses exactly like yours. But have you taken the right steps to make sure your website will be found on Google searches?
SEO techniques will be your best bet to have your website show on Google. You don't need to be an expert in SEO, but understanding why you have these issues will help your website performance improve!
If your website is not appearing in searches, there are several reasons why this could be the case. This article covers some of the most common causes and steps you can take to resolve them.
Search engines have not yet indexed your website
Test to see if your website has been indexed by searching for its exact URL or domain name with no other words. (ex: http://www.yourdomain.com or yourdomain.abcd.com).
Sometimes it takes a week or more for a search engine to notice your website. This is because your website is new and doesn't have any inbound links. If your website has inbound links, then Google is likely to find it sooner. Crawlers follow that link and it leads them to your website which they index.
You can easily index your website on Google; even you can re-submit your website every time you make a change. This activity will keep Google in the loop about important updates only to make sure that the latest version of your website is accurately indexed.
Your keyword market is highly competitive
Once you have established that your website has been crawled and indexed, getting the search results you want is the next big step with great time and effort. A keyword for your website can be a single word or a short phrase of up to four or five words and needs to be relevant to what your website is about.
Optimize your website for your targeted keywords! Target a less competitive keyword market to gain the highest attention of your consumer.
Not using relevant content on your website
Create a business blog to announce new content on your website. Keep updating it with content that would be relevant to your target audience and ensure it's well-written and high-quality. You can use relevant articles or other material to post that is specific to the services you are providing. Great image content can be the most interesting way to generate traffic.
The sooner you can get links to new content, the sooner Google will index it.
Your website has been removed from Google
Google may temporarily and permanently remove websites from its index and search results. Here are the different ways Google may remove your website from search results:
If you receive a notification that your website violates its quality guidelines, you can modify your website to meet these guidelines and then submit your site for reconsideration to Google.
No content on your home page
Unfortunately, search engines are blind. On websites where there are beautiful pictures and videos, search engines cannot see the beautiful view from your waterfront rooms, its specifications are highly required.
Add some content with some keyword-rich copy and then link those words to the pages on your website where they can find more information.
Not using meta-tags to add more keywords
Use meta-tags to add more keywords
Meta-tags are hidden codes. Visitors of the website don’t see them but the Google search engine “bots” that scan your website will pick them up. Your web designer can add these meta-tags to your website or you can do it by yourself if you have a web design program or you are well known with the HTML coding.
You should add no less than 10 meta-tags and have no more than 20.
Your website has not been optimized
SEO (Search engine optimization) can be a challenging and a rather lengthy process. By optimizing your website, you can tailor your website to be search engine friendly. If you will put more research into the practice, you will see an increasing return in your rankings.
Everyone needs his or her website to rank on the first page. For this, you need to employ search engine optimization and SEO strategies to improve your website ranking.
You can get your website show up on Google with these useful tips:
1. Conduct a thorough SEO audit
- On-site optimization
- Off-site optimization
- Keyword selection
2. Add keywords to your website content
3. Use meta-tags to add more keywords
4. Find keywords that aren’t overly competitive
5. Seek out backlinks
6. Create a listing for your site on Google My Business
7. Have content that is relevant to your business
8. Analyze your technical SEO
It's crucial that business owners learn about SEO to improve their online presence.
Once you have optimized your website to get to the first page of Google, you don't stop — SEO always needs to be monitored and managed!
What issues have you faced when trying to optimize your SMB website? Share in the comments below!