The internet has given more power than ever to the consumers. They now have more information about the products and services on offer and can make informed decisions. This has made life difficult for businesses as they now have to make sure they are targeting their audience through every medium possible. Over the past few years, using social media for marketing has become common. Virtually every business under the sun, big or small, is using social media websites for getting more customers.
The constantly evolving nature of the social networks further makes your job difficult. You need to keep up with the trends which emerge from time to time. Otherwise you could end up losing out on potential customers. Any entrepreneur who ignores social media promotions does so at the detriment of their business. In a nutshell, using social media marketing is a must for your marketing campaign. Whether you are using social media for small business or a large enterprise, you have to follow the trends.
Here are some of the emerging social media trends for business you should keep up with.
Stick to the Big Guns
There are many social media websites emerging at the moment. Given the success of the oldest social networks, it is no surprise that more such websites are being created and launched. However, when it comes to delivering results, there is no competition. The big guns lead the way by a huge margin. You are better off sticking to Facebook, Twitter, Google+, etc. instead of banking on the social media websites that are only just starting off.
Show Your True Self
For a business, attempting to show off as perfect to the consumers is a major temptation. This is true when using social media for business. Some businesses hide their flaws and shortcomings in a bid to impress the visitors to their social media pages. The consumers are savvy now and can see through the façade. This is why it is important to show your true self. This doesn’t mean you admit your flaws but don’t attempt to make cosmetic changes to cover them up.
Make Mobile the Hub of Social Media Marketing
Perhaps the most important of all social media trends of business today is the growing relevance of mobile devices. Initially, experts dismissed the rise in mobile usage for accessing social media as a fad. A couple of years on, they have admitted that computers are losing ground to mobile devices. In fact, smartphones and tablets outnumber computers by almost 5 to 1 for accessing social media. Hence, your social media promotion should be geared towards mobile devices. Making mobile the hub of your social media marketing is important.
Focus on Organic Promotion
Purchasing followers on Twitter and fans on Facebook is a major temptation. For a few dollars, you can get any number of people added to your social media pages. When it comes to social media and business, this strategy only works in the short run. Sooner or later, you will lose ground to your competitors. This is why you have to focus on organic promotion and growth. Find people genuinely interested in your business and get them to spread the word about your business on social networks.
Use Your Primary Keywords
Content marketing is growing in importance. You have to make sure that you incorporate some form of content marketing when using social media for marketing your business. For this, you can use tools like SEMrush to discover the most relevant keywords for your business and campaign. Find the keywords you should use, create content based on them and share it with your followers on the various social media websites you have a page on.
These are some of the emerging social media trends for business. Make sure you keep yourself informed and maintain pace with the trends when using social media for business. Else, you wouldn’t be able to make the most of social media promotion you do.