As a blog editor and writer, it's tempting for me to stick with the types of content that are safe and comfortable: namely blog posts. However, in digital marketing especially, readers are short on time. Podcasts and webinars can extend your reach beyond the written word and provide new avenues for engagement.
If you're like me, you might feel hesitant (though excited) about incorporating more audio-visual content into your blog, but you know you're not as confident about producing that media as you are about blogging in your go-to CMS. Where do you begin? If you've already started producing webinars and podcasts, how can you improve?
This week, we explored podcasts and webinars through various posts from our SEMrush Blog community and staff. We've compiled tips, advice and resources to help you succeed on your podcasting and webcasting journeys.
Read on for a complete list of podcast and webinar content and sign up for an SEMrush webinar to observe and participate!
Webinar Preparation: 5 Tips for a Successful Delivery – Marisa Sanfilippo discusses how to prepare for your webinars and sharpen your webinar delivery skills.
The Beginner's Guide to Podcasting: How to Get Started – Larry G. Maguire tells you everything you need to know to get started with your first podcast in this complete guide.
SEMrush Pro Talk: Jack Kaufman, College-Aged Marketer and Entrepreneur – Kathleen Garvin interviews Wildbit Intern Jack Kaufman about entrepreneurship, podcasting and digital marketing.
How to Turbocharge Your Podcast and Webinar Marketing – Kai Davis explores successful content marketing strategies specifically for podcasts and webinars.
A Podcasting Q&A with Holly and Tracy of "Stuff You Missed in History Class" – Philip Brooks asks Holly and Tracy all about their popular podcast and the secrets to their success.
Move Over YouTube: Facebook is Revamping Video – Do you put your recorded webinars on Facebook, YouTube or both? Leonard Kim offers advice about where to place your videos.
SEMrush Rank and the Top Webinar Providers in SEMrush – Which of the top webinar providers win when it comes to SEMrush rank? Mike Isaac dives into the tool to determine the champion.
The SEMrush Podcast on Podcasting – This week on SearchCast, Peter and I discuss what you need to do to start your own podcast. It's so very meta.
Beyond the Blog Post: 5 Under-Utilized Content Types – Danielle Antosz explains why you should consider producing podcasts and webinars to level up your content game.
Our First Podcasts: Things We Learned – Look behind the scenes of the SearchCast, the SEMrush podcast. Kathleen, Peter and I discuss what we learned about our new podcasting channel.
Do you have any other questions about delivering podcasts and webinars? Leave your questions in the comments!
Interested in contributing to the SEMrush Blog? We are currently accepting pitches!
Tara M. Clapper is Technical Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Connect with her on LinkedIn and Twitter and view her writing portfolio.