In a recent article published on Business 2 Community, writer Kapil Jekishan reveals companies that blog actively and regularly generate 55% more site visits, 97% more links to their websites and their pages get indexed 434% more often.
But, a fair share of bloggers believe that's not what blogs are meant for. Here's what popular American author, editor, blogger and feminist, Ophelia Benson said when asked about her blogging habits:
“Q: Why do you blog?”
“A: Partly to make Butterflies and Wheels more frequently updated and more interactive (as well as that bit more interesting, I hope), but also because I think the world desperately needs to hear my opinions, and I like to oblige.”
Blogging is the platform that was once reserved for the crème de la crème of the society. For a considerably period, blogging remained a preferred medium just for the super intelligent individuals or group who shared their words of wisdom with the world through weblogs. And then came along the microblogging platforms that spurred a fad for blogging amongst all those who had a flair for writing, from space enthusiasts looking to present their views on the trajectory status of International Space Station to the bunch of nerds wanting to share their thoughts on the string theory.
The world of blogging has come a long way, since then.
Those who have been to much darker places of the blogging world know the hazards of being the sole proprietor of a blog. But the world of the Internet today is flooded with an ocean of tools, tricks, techniques, apps, checklists and presentations to help bloggers frequently post and update content, and keep their visitors engaged and entertained.
For those who are just getting started and have no clue about the different terms in the Gospels of Blogging, here's a fiercely brief, modestly cheap and perfectly curated A-to-Z list of blogging terms you need to know.
A – AdWords – If you are on the globe, there is no use being a small country. We understand how monetizing isn't always the name of the game, but it is smart to get acquainted with the kind of writing that pays, especially if blogging is your business. Google AdWords can help you promote your blog and attract new readers. With AdWords, all it takes is a few seconds and a few cents to get on the first page of Google’s search result pages.
B – Backlinks – Smallbusiness.yahoo.com reveals that 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks. With so many blogs out there on the web, how can you make sure your blog stands out from the crowd? This is where backlinks come to your rescue.
Backlinks provide authenticity and credibility to your blog in the eyes of both visitors and search engines. Be advised that major search engines including Google perceive backlinks to your blogs from other sites as "vote of credibility" that your blog contains relevant and valuable information for visitors.
C – Content Strategy – Content Marketing Institute reveals that 43% of B2C marketers with documented content strategy consider themselves effective. Now, why is that? The answer is simple!
Writing content does not guarantee your blog will rank high on the search engine result pages. And that's why content strategy is important. It is the process of curating, creating and distributing content with a clear purpose of engaging and entertaining your target audiences. This includes having a consistent blog presence, devising a publishing schedule, covering relevant topics and crafting a clear, unified, documented content plan.
D – Design – Probably one of the most overlooked aspects of blogging is blog design. No matter how great you write or who you write for, it makes sense to ensure a professional blog design. In fact, it wouldn't be an exaggeration to say that design spells the difference between success and failure of a blog. Ace designer John Kash reveals that your blog design must complement the style and content of your posts in order to make a lasting impact on reader's minds.
E – Excerpt – Writing blog excerpts helps you provide your random readers a straight-to-the-point summary and a compelling reason to click-through to read your full blog. Excerpts also help you keep your tagging and archived features more organized. Think of excerpts as garnishing elements for your delicious posts.
F – Featured Image – In this age of social media and smartphones, images can effectively convey so many feelings, emotions and information to the target audience. It's no wonder that bloggers share blog images on social media and other relevant photo sharing platforms more regularly than ever. So, do well to ensure all your posts include one feature image that can be distributed across all social media platforms. This will lend an authentic, professional feel to your blog.
G – Google Tools – Expandrambling.com reveals that around 11.944 billion Google searches are made every month. Quite obviously, Google remains the Zion for bloggers. But winning the rat race on Google's search result pages is easier said than done. So, do well to make use of tools like Google Trends, Analytics, Docs, Keyword Tools, Calendar and Authorship to keep your writing current and fluid.
H – Heatmap – Do you ever wonder which part of your blog is getting the most clicks? And which part isn't getting any? What your visitors are actually do when they on your blog? What posts are being shared the most on social media?
If you're nodding your head "yes," then get acquainted with the mechanics and dynamics of a heatmap; a two-dimensional representation of data in which values are represented by colors. In a blog published on Bloggingtips.com, writer Zac Johnson reveals that heatmaps actually help writers become better bloggers.
I – Interactive Visuals – Last decade saw a monstrous increase in the use of interactive visuals by bloggers and businesses. But why is that? That's because the ever-increasing noise on the web has desensitized users and has added to a dramatic decrease in their attention span. This is where interactive visuals comes to the rescue for bloggers looking to capture attention and interest of their readers’ right from the get-go.
Check out how beautifully Designhill uses interactive visuals to share the story of some famous logos and their hidden meanings. It will give you a good idea of how interactive media can be used to present information in an interesting and engaging fashion.
J – Jump – When it comes to blogging, there are a few vital things that often go unnoticed. One of them is the Jump or Jump Break. Also referred to as Page Break, it is a simple word editor break icon or feature that allows you to display a summary or introduction of your post on the homepage. It’s vital that you add the jump break feature in every post on your blog in order to make things easier for your readers. Go on, try it once and you’ll thank us later.
K – Keywords – Are you still blogging like its 2006? Well, it's 2015 and search engines are a lot smarter than you would have ever imagined!
Don't awkwardly squeeze and stuff too many keywords into a tiny 350-word article just for the sake of it. Instead, use keywords in your URL, images or title and keep them simple. And please, don't spam! Remember, if you won’t play by the rules, Google will penalize your blog. Do well to target keywords that are often used to search your blog.
L – Labels/Tags – No matter which blogging platform you're on, you have the option to label the posts you publish. Also called tags, labels help you provide uncomplicated and easy navigation for your readers.
By correctly implementing labels and tags, you can effectively build relationships across different blog categories. Having a structured hierarchy for your tags will give your blog a professional and user-friendly feel. But don't forget to play by the rules! Do well to use short, one-word labels and don't use more than 20 labels for your entire blog. Also, use main SEO keywords in your label.
M – Mobile Compatibility – Mobify reveals over 1.2 billion people access the web from their mobile devices and mobile-based searches make up one quarter of all searches. Given that mobile Internet usage is increasing tremendously, it makes sense to invest in a mobile-optimized theme or responsive design for your blog. Remember, you're just a click away from oblivion. So, go mobile-friendly to ensure visitors to your blog won't bounce away, at least not right that instant or anytime soon.
N – Navigation – The Greeks were very particular about the navigation systems of their cities. As a blogger, you should be as well.
A proper navigation system will help your visitors always find what they’re looking for. Use generic terminology whenever possible, keep drop-down menus simple, and always arrange your tags appropriately for your business model.
O – Originality – Let’s face it, “originality” is a vague, subjective term. The crowd isn't always easy to please. And that's why a lot of bloggers don't really focus on offering unique content on their platform, making the act of “traffic-pulling” the single most important factor for success.
Remember, in the long run, nothing will work better than writing original, well-researched posts. Hubspot reveals that 46% people read blogs more than once a day and most of them prefer reading original content. That’s a huge fraction of potential readers for you. So, do well to write original content.
P – Pingback – A pingback is a small wake-up call that notifies you when a blog has been linked to one of your documents or posts. Pingbacks are becoming increasingly important for bloggers who write original and well-researched content. They boost your confidence and also bring visitors from other sites.
Q – Quality Score – Google reveals that Quality Score is a helpful diagnostic tool that can help you boost your blog traffic considerably. But most people don't understand the phenomena of Quality Score. In fact, an article published on SEMrush reveals that Quality Score (QS) is even more mysterious than the hype created around it.
Regardless, for those who are new to blogging, use keywords with higher average quality score as it has a beneficial impact on your posts.
R – RSS Feed – It's too daunting and too difficult for your visitors to regularly visit your blog to check for new posts! This is where the RSS feed feature comes to your rescue. An RSS feed simply notifies visitors about any changes that have been made on their favorite blogs, so they come running to see the post — a win-win situation both for you and your readers.
S – Social Media Presence – Jeff Bullas explains in one of his blogs that nearly 1.7 billion people have active social media accounts. So, it makes sense to remain active on Facebook, Twitter, LinkedIn, Instagram and Pinterest, and be aggressive when it comes to promoting your posts.
T – Trackbacks –Another important tool, Trackback helps authors keep track of people or businesses that are linking to their articles.
U – URL Shorteners – Nobody wants to shrink down their title just because a URL is too long to manage. You can easily solve this problem with the help of URL shortners like Bit.ly and Tinyurl. These tools can easily reduce your URL links to 20 characters or less.
V – Vlog – A vlog is also referred to as a “video blog.” No longer just an interesting add-on to your blogs, videos have become an essential feature to increase the average stickiness of your blog and make your blog more engaging and interesting. Remember, a five-minute video is equivalent to a fifty-page blog; secondly, viewers enjoying watching more than reading.
W – Widgets – Widgets or “plugins” are generally used to make blogs more functional. Widgets such as social sharing widgets, notification bars, social content lockers, related posts, featured posts, etc. are vital aspects of blogging and revered commodities among blogger communities today.
X - .XML Sitemap – A sitemap is basically an XML extension file that lists the URL for a site. It enables webmasters to include additional information, such as when it was last updated, how often it changes and exactly how important it is in relation to other URLs on the site. .XML Sitemap is crucially important for bloggers who want search engines to crawl their blog more intelligently.
Y – Yoast – Touted to be one of the best SEO plugins for Wordpress, Yoast is exactly what you need to take care of all your SEO needs. Its official site reveals a wealth of information on it.
Z – ZOHO Sites – Crafted especially for the blogaholic masses across the globe, ZOHO sites are pioneers in handling even the most minute blogging problems. It provides all important tools and support to ensure your blog is user-friendly and interesting, without you having to even lift a finger.
The End of the Beginning
Listed above were just a few hand-picked terms from the world of blogging. There are really no shortcuts to become a successful blogger.
You need to put in best foot forward each time and be patient to achieve a milestone in the world of blogging. So, dive headfirst into the colorful world of blogging, and impress the world with your words!
Let us know what has helped you become a better blogger. What tips, tricks and guidelines do you use and, more importantly, did you find this post helpful? Please share in the comment section below.